Online Video: When “Good Enough” Is Not Good Enough

Online video has exploded. Whether it’s videos on social media of friends partying or a local dentist showing off his new x-ray machine on his website, short, engaging videos have become the preferred method of information broadcast and retrieval for our information rich society. Business owners are recognizing the advantages of Internet video messaging and are seeking cost-effective methods to engage customers. But, not all videos are created equal.