Tag Archives: twitter

#IBelieveThatWeWillWin: What The World Cup Can Teach Us About Social Media

I love soccer. And as many of my coworkers have learned these past few weeks, (much to their dismay) I rarely pass up an opportunity to talk about it. With the World Cup in full swing (Go USA!), what better time write a blog about two of my favorite things? Soccer and social media. Continue reading #IBelieveThatWeWillWin: What The World Cup Can Teach Us About Social Media

Social Media: Why Your Business Needs It

At Glint Advertising, we believe that social media is vital for our clients’ success. It is a growing form of communication that more and more people are choosing as their primary source of entertainment and news.

There are many benefits to using social media. Quality posts can create buzz for your business, generate sales, and gain feedback from your customers. No matter what your approach to posting is, social media is one of the best ways to connect with your audience and expand your reach.

If you haven’t developed a thorough social media strategy yet, we have a question for you: Why? You may be skeptical about the benefits social media can have for your business, but there’s plenty of success to be found in the world of social media. You just have to know where to look. Social media is all about finding the right combination of platforms for your business, which will enable you to interact with your customers, and reach out to new, potential consumers.

If you’re thinking, “I don’t know how to do that,” don’t worry! That’s what we’re here for. We’re experts at building and implementing social media strategies that get results. We’re Facebook fiends. We Instagram before every meal. We spend our weekends searching for the best recipes on Pinterest. We were learning to Tweet and tie our shoes at the same time (okay, that last one might be a bit of an exaggeration). But social media has become ingrained in our lives and is part of the reason why we love doing what we do.

When you sign up for social media with Glint, you’re not just signing up for someone to post a couple times a week on your behalf. There’s much more that comes with maintaining a successful social media campaign, such as monitoring analytics, establishing advertisements, keeping up with platform updates, and consistently making adjustments in order to maximize success.

Yes, we can post for you. But we will also take the time to fully understand your brand and help define your company’s voice on social media. You’re real people with real personalities, and that is what will make your content stand out!

We do more than just text posts, also. We design graphics and videos that can be attached to posts to help you stand out among all the noise. Visuals have been proven to engage readers more (Photos are shared 2 times more than post texts on Facebook; click here to view other stats.) We’ll design graphics, such as statistic images and infographics, in-house, specific to your business.

We will also provide reports to show how your campaigns are performing and being managed. The reports include a data breakdown specific to each platform. This helps us determine how to adjust the strategy to optimize overall performance.

We use many tools to determine where adjustments should be made on platforms, such as Facebook and Twitter. We review the data to figure out the most popular times of engagement and what kind of content they’re engaging with.

We use an array of platforms and software to pull data. We’re constantly comparing your data to previous months’ performances, so that we can make appropriate changes quickly. Our skilled team is always on their toes, ready to make adjustments for newly released updates, changes in the platforms, or anything else that’s thrown our way.

The bottom line is that social media should be important to your business. There’s no better way to help your business grow than through the ever-changing world of digital communication. Let the experts at Glint help you stand out in the world of social media. Our Digital Media department manages social postings and social advertising for many of our clients. It is one of our specialties. We’ll create a compelling, integrated campaign and get you the results your business needs.

Let Glint help you, because it’s what we love doing. Give us a call at (817)616-0320 or shoot us an e-mail at digital@glintadv.com to discuss how Glint can help grow your social media presence.

‘Tis The Season For Holiday Ads

Like many other North Texans, the Glint team was iced in for part of last week because of Icemageddon. Being homebound for three days meant spending a lot of quality bonding time with our televisions. With the holiday season in full swing, so are the holiday commercials, and brands seem to be pulling out all the stops this year.

They make us laugh, they make us cry, and they get us into the holiday spirit. Some of the most memorable ads this season have sent us into a fit of giggles. The 16-second Pier 1 spot, featuring the “Glitter Penguin on Cupcake” from their Christmas line, has seen plenty of love via the “#smooshed” hashtag on Twitter. And who could forget the boxer-clad gentlemen doing a very ballsy (pun completely intended) rendition of the holiday classic in the K-Mart and Joe Boxer “Jingle Bells” commercial? Another noteworthy ad this holiday season is the Netflix treetop angel commercial, created by Deutsch, Los Angeles, which displays the holiday season in a humorous light and managed to tug at our heartstrings a bit. In an effort to show how their service can bring families together, especially for the holidays, the story is told from the treetop angel’s perspective as she reminisces about the holiday chaos she’s seen within the McDermott family for over 30 years.

We may adore these spirited holiday ads, but do they actually work when it comes to advertising and selling product? To an extent, yes. In 2011, the Jewelry Website Advisory Group found that Google search interest for jewelry rose 57% in the time period between October 31st and December 4th. On the list of top 10 search keywords, guess which company came in as the number 8 searched term? Holiday commercial virtuoso, Kay Jewelers.

Sales during the holiday season for luxury gifts, such as cars and jewelry, experience an increase regardless of the frequency of holiday commercials. While consumers may already have their minds set on a specific type of gift for their loved ones, holiday commercials and advertisements may help sway them toward a particular brand.

Peter Daboll, the CEO of Ace Metrix, has noted trends for the most popular advertisements of the season every year: “2012 was the Christmas of home improvement; 2011 was the Christmas of tech; and… 2013 looks to focus on emotion and simplicity.” This year businesses and advertisers are providing us with pieces that appeal “to the themes of the season – family, giving and not enough time.” Sounds pretty on point to us!

Let us know which ads and commercials you’ve most enjoyed this holiday season in the comments below! To learn about how Glint can help your business with seasonal advertising, and throughout the rest of the year, give us a call at (817) 616-0320 or shoot us an e-mail at digital@glintadv.com. Happy Holidays from everyone at Glint!

6 Simple Tips to Develop A Killer Social Media Strategy

Social media platforms provide a great way to build your brand and connect with consumers. There are a number of ways social media engagement can be beneficial to a company: it can help build brand awareness, enhance customer relations, and presents a powerful opportunity to shape and enhance brand identity. That’s why it’s extremely important for businesses to implement a strong, organized social media strategy. A good social media strategy can go a long way, but sometimes creating a solid strategy is easier said than done. Here are some tips to get you started in creating a killer social media strategy:

Define your goals (and know how to measure them).
What exactly are you trying to achieve through the use of social media? Are you trying to raise awareness about your brand? Are you trying to strengthen consumer relations? Defining goals helps determine what kind of content you should be providing your audience. Additionally, measuring your goals provides a way to assess the success of your implementations, what improvements are needed, and determine what your next steps should be and. There are a number of great tools that can help with measuring and analyzing engagement, traffic, and content. (SproutSocial and HootSuite are both excellent options.)

Be consistent.
Providing users with a consistent identity helps build brand recognition and reinforces brand identity. It is important to define a voice for the company. All content should sound like it is coming from a single identity, not several different ones, as this helps build brand trust. Furthermore, it is important to provide audience members with a steady flow of information throughout the week. You don’t want to post 18 times on Monday, and leave your audience hanging for the rest of the week. Rationing content out through the week will help determine what times your content gets the most engagement.

Emphasize what makes you different.
Focus on what sets your business apart. What’s special about what you offer and your team? Playing up these aspects will not only help your company stand out from competitors, but can also give your content a unique spin.

Make conversation.
Communication is a two-way street. Don’t just post content, engage with your audience members, whether it’s asking them to share their stories, submit content such as pictures and videos, posting statuses asking for their feedback, or responding to a comment left on your page. This not only boosts social media engagement, but also provides a great way to gain customer feedback.

Know your audience.
What do your audience members care about? Keep your audience’s wants and needs in mind when crafting content, and provide them with useful information.

Provide quality content.
This one’s simple: create content that people want to talk about. If your aim is to increase engagement, then engage your audience! Get them involved in your social media campaign: ask questions, implement contests, post “caption this” pictures, and offer them incentives and discounts that they can’t get anywhere else. Additionally, on social media, a picture really is worth a thousand words. Don’t just tell your audience, show them.

Social media can be extremely valuable to a company when carried out correctly. Every business and audience member is unique, so it is important to consistently research and test new content and techniques often in order to find the best fit for you and your audience.

We’d love for you to chat us up within this blog with your opinions on this subject. You can reach out to us via email at agency@glintadv.com, visit us online at www.glintadv.com, or call us at 817-616-0320 with your questions or comments