Integrated Marketing β Defying the Laws of Mathematics
One plus one equals two. Thatβs what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesnβt hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaignβs really good, even more). Although I donβt have a blackboard and chalk, I will attempt to explain this formula. (more…)
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