How Nonprofits Can Profit From Integrated Marketing
When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming.Β If the person(s) in charge of the task is not trained or experienced in marketing communications, itβs easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing programβ¦βsuccessfulβ being the key word.Β Anybody can create and run a marketing campaign.Β But not everybody can manage a successful marketing campaign.Β Poor marketing campaigns happen for several reasons: Sometimes people donβt have the resourcesβ¦ or the time. Β Sometimes, as is often the case with understaffed nonprofits, they donβt have a good idea of where to begin. (more…)
Revival of the Renaissance
The Renaissance catapulted the world out of medieval times and into the modern era. But technology and automation in the…