Stuck in Time?
Do you feel like your digital interactions are on lock down, and the world of social media is moving on…
How Nonprofits Can Profit From Integrated Marketing
When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming.Β If the person(s) in charge of the task is not trained or experienced in marketing communications, itβs easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing programβ¦βsuccessfulβ being the key word.Β Anybody can create and run a marketing campaign.Β But not everybody can manage a successful marketing campaign.Β Poor marketing campaigns happen for several reasons: Sometimes people donβt have the resourcesβ¦ or the time. Β Sometimes, as is often the case with understaffed nonprofits, they donβt have a good idea of where to begin. (more…)
8 Simple Ways To Build Consumer Trust Through Your Online Presence
Building consumer trust in todayβs digital world is no easy feat, especially when customers are able to uncover all the good and bad about your business in a matter of minutes using the internet. Despite this, there are many ways brands can utilize social media and their website to enhance consumer trust. (more…)
Integrated Marketing β Defying the Laws of Mathematics
One plus one equals two. Thatβs what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesnβt hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaignβs really good, even more). Although I donβt have a blackboard and chalk, I will attempt to explain this formula. (more…)