Integrated Marketing – Defying the Laws of Mathematics
One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)
Why You Can’t Afford To Ignore Google+ Any Longer
Marketers and consumers alike have been avoiding Google+ like it’s the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn't that great. But Google+’s growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if you’re one of those people that have been avoiding the platform, you can’t afford to do so for much longer. (more…)