How Traditional Advertising Fits In A Digital World
Ways to Incorporate TV and Print Media into Technology Based Advertising. When it comes to advertising, maybe you have an…
Stuck in Time?
Do you feel like your digital interactions are on lock down, and the world of social media is moving on…
Sex In Advertising
Sex sells. So they say. Sex has been a part of the advertising landscape for a long time, but in recent years, sex has become even more prominent in the world of advertising. From fashion brands to food to celebrities, many advertisers are pushing the bounds of sexuality in their marketing. Continue Reading…
How Nonprofits Can Profit From Integrated Marketing
When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming. If the person(s) in charge of the task is not trained or experienced in marketing communications, it’s easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing program…“successful” being the key word. Anybody can create and run a marketing campaign. But not everybody can manage a successful marketing campaign. Poor marketing campaigns happen for several reasons: Sometimes people don’t have the resources… or the time. Sometimes, as is often the case with understaffed nonprofits, they don’t have a good idea of where to begin. (more…)