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Glint Adv April 1, 2009

Cowboys Drama Keeps Brand at Forefront

I was recently contacted by the Dallas Business Journal to comment on the Dallas Cowboys’ brand. The Cowboys have always been my favorite professional football team, so I was more than happy to offer opinions in my field of expertise concerning this. The Cowboys are the most valuable National Football League franchise, with a value of $1.6 billion. You cannot get to that point without strong branding…