DSG Arms
Ad Campaign Wanting to take steps toward gaining increased market share within the congested firearms industry, DSG tasked Glint with…
Integrated Marketing – Defying the Laws of Mathematics
One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)
Multi-Screen Marketing: Engaging Your Audience Across Multiple Devices
With what seems to be an ever-growing list of platforms and devices, there are endless ways to advertise in today’s market. Yet many brands never explore their full range of options, and miss out on a world of potential. By integrating multiple devices (such as TV, smartphone, computer, and tablet) into their marketing strategy, brands can create incredibly effective and engaging campaigns. So why aren’t more brands utilizing the tools that are literally right at their fingertips? (more…)
Responsive Design: The Future of Web Design
As web users continue to make the shift to viewing websites on mobile and tablet devices, building a responsive site is key to keeping in touch with your consumers and showing them you are here to provide them with the best experience possible. (more…)