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  • Client

    Texas A&M School of Law

Raising the bar.

Choosing a law school means choosing your home for the next few years, and you won’t find a better place to learn, live, and work than Fort Worth. Located in Fort Worth, Texas, Texas A&M University School of law (TAMU Law), originally established in 1989 as the Dallas/Fort Worth School of Law, the School of Law became part of Texas Wesleyan University in 1992 and was acquired by Texas A&M University in 2013.

01.

the challenge

TAMU Law gained momentum in multiple areas and looked for a partner that could leverage the gains, promote specific programs, and increase awareness within the Law School community by increasing their US News ranking. Promoting an increase with the US News Rankings for Law Schools leads to increased enrollment and capitalizes on the strength of the Texas A&M brand. TAMU Law commissioned Glint to assist with those objectives, specifically with:

  • Video Marketing and Remarketing;
  • Create brand consistency both internally and externally;
  • Increase their US News Ranking through digital campaigns;
  • Develop a cohesive, two-year, marketing plan and strategy for increasing JD and M. Jur enrollment;
  • Assist Marketing with the development and management of media;
  • Landing page strategy;
  • Offsite, strategic advisement brainstorming sessions;
  • Provide templated design docs to help their internal team maintain consistency;
  • Marketing Automation Setup and Integration.

02.

the solutions

Glint worked closely with the Marketing Director and held multiple team meetings offsite at Glint’s office to help the internal team breakthrough creative mental blocks and boost morale within the department. Understanding the challenges that can come with educational institutions was key to defining the best way to move branding and enrollment forward while not discarding the schools’ more tenured teammates’ insights.

Digital media ads were implemented heavily through multiple social, SEM, and video resource sites to engage, educate, and enroll prospects while building remarketing lists for future engagement. This type of funnel marketing has increased inbound opportunities, develops internal marketing lists, and continues to identify prospects through uniquely defined personas.

03.

client feedback

“Glint came in and worked with our internal team to push our brand forward. The results have been tremendous. Our internal team is more knowledgeable, and our processes are more streamlined due to their guidance. Also, they created asset templates that we could utilize internally and keep with brand consistency.

Helping us integrate our marketing automation proved to be the highest value return as we can now track and remarket to prospects while defining their personas. We now have data that confirms what works and validates that our marketing dollars provide a high ROI.”

— Erayne Gee Hill, Director of Marketing and Communications, School of Law, Texas A&M University

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