AssetsBranding Guide, Brandskeyp, Collateral, Inserts, Logo, Print Assets, Research, signage, Stationery
Plano Event Center
Capacity and technology meet here.
The beautifully landscaped Plano Event Center is an 86,400 square foot facility providing flexible meeting, conference, and gathering space to accommodate as many as 5,000 people. The exhibition hall offers 21,600 square feet of column-free, completely carpeted space, a professional master stage, plus dock and street-level delivery access. There are also 14 multi-use break-out rooms available. The PEC team also helps clients plan their event with modern technologies, logistics, equipment, setup, catering, and beverage services.
Location, awareness, and lack of on-site lodging were the primary obstacles for Plano Event Center. Following recent renovations and updates within their facility, the PEC wanted to push their vision of a modern, premier event facility with a rebrand.
Glint implemented the brandskeyp process to ensure the facility’s new vision aligned with who they wanted to be, and their customers wanted them to be. Employees, vendors, clients, and key stakeholders provided information and opinion so Glint could determine if the brand was meeting audience expectations. We could determine if data misaligned with our audiences and advise on ways to create excitement, cohesion, and consistency from the evaluation. Based on the results of the findings, we were then able to create a brand image and persona that aligned with their audience’s expectations.