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AssetsAdvertising, Branding, Collateral Design, Content Generation, Landing Page, Lead Generation, Marketing Campaigns, Media, Out-of-Home, PPC, Reporting, SEO, Social Media, Website
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Client
Unity One Credit Union
Your clutter is costing you money!
The campaign’s overarching goal was to easily implement content that could positively affect members’ day-to-day lives. Since 1927, created by a small group of railway clerks with the Great Northern Railroad located in Minnesota, the Credit Union embraced a “people helping people” philosophy. Unlike other financial institutions, they work for your benefit, bring smart solutions to the table, and provide low-cost loans to members. That’s their purpose as a member-owned, not-for-profit cooperative.
01.
the challenge
After years of successfully showing growth among social channels, Unity One was looking to partner with Glint to provide better engagement across their SEO and PPC initiatives while providing upfront analytics for growth verification consistently. It was also essential to understand the tactics that were needed and how to implement them best.
02.
the solutions
New tactics, citations, and keyword integration were implemented. It was also determined that overall PPC approaches and behavioral parameters be refined for immediate impact. After solidifying the foundation of the strategy, off-site content creation was developed, and existing digital platforms were leveraged to secure long-term gains and lead generation.
Immediate growth in site traffic, form fills, and calls provided validation to the approach. Glint was able to give a more active engagement rate with positive outcomes. As a result, Unity One has become the best example of a commercial brand being the community’s number one banking partner, through hassle-free experiences and consumer advocacy.
03.
client feedback
04.
awards and recognition
The client was ecstatic with the work and entered it into industry award competitions. The pursuits resulted in top honors from Cornerstone Credit Union League in the form of 2 pinnacle awards in the categories of social media and content generation.