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01. Insightful Glints

A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!

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Glint Adv April 7, 2015
What is SEO? (Here's Why You Need It.)

What is SEO? (Here's Why You Need It.)

If your brand has a website, you’ve more than likely heard the term SEO before. SEO is a short, sweet, little acronym that encompasses a whole lot of techniques that help your website rank higher on search engines. Search Engine Optimization, or SEO, is extremely important to your site; the higher your site ranks on a search engine, the higher your visibility and the more traffic you receive. 53% of organic search clicks go to the first result, so you can bet your bottom dollar this stuff is important. Unfortunately for us, it’s a lot easier said than done. (more…)

Glint Adv March 16, 2015
5 Pinterest Marketing Tips You Can’t Ignore

5 Pinterest Marketing Tips You Can’t Ignore

Do you want to increase awareness of your business and drive traffic to your website? Have you thought about using Pinterest to market your brand online? (more…)

Glint Adv February 12, 2015
4 Steps To A Successful Content Marketing Strategy

4 Steps To A Successful Content Marketing Strategy

Content marketing takes on many forms including website articles, blogs, infographics, reviews, how-to-guides, and even pictures and videos. But without a successful strategy that creates demand for this material, it is merely words on a page and images on a screen. (more…)

Glint Adv January 22, 2015

Go Big Or Go Home: How Social Media is Changing The Superbowl

It’s that time of the year again. Football fans all over the country are getting ready for the big game, breaking out the football jerseys and clearing their schedules for Superbowl Sunday. But they’re not the only ones. Brands, big and small, are gearing up for the game, preparing their killer line up of social media content. In recent years, social media has completely altered the way we view big pop culture and sporting events. Deemed “culture-jacking,” it has now become a common practice for brands to capitalize on popular events such as these to increase their brand awareness on social media. And it’s changing the way we advertise. (more…)

Glint Adv January 16, 2015
How Nonprofits Can Profit From Integrated Marketing

How Nonprofits Can Profit From Integrated Marketing

When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming.  If the person(s) in charge of the task is not trained or experienced in marketing communications, it’s easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing program…“successful” being the key word.  Anybody can create and run a marketing campaign.  But not everybody can manage a successful marketing campaign.  Poor marketing campaigns happen for several reasons: Sometimes people don’t have the resources… or the time.  Sometimes, as is often the case with understaffed nonprofits, they don’t have a good idea of where to begin. (more…)

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Glint Advertising June 16, 2025
Loving Lately - The Glint Standard Podcast

Loving Lately - The Glint Standard Podcast

Jonathan and Jake sit down to discuss everything they've been enjoying lately. Let us know what you think and if...

Glint Advertising May 15, 2025
Purpose Driven Marketing - The Glint Standard Podcast

Purpose Driven Marketing - The Glint Standard Podcast

Erayne and Jonathan sit down and talk to Steven about why purpose-driven marketing works! We'd love to hear your thoughts....

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