Glint provides Higher Education ADVERTISING AND MARKETING SERVICES.
Glint Advertising increases enrollment and rankings.
We can help prepare budgets and formulate engaging content that will provide an ROI and define your key differentiators to set you apart from your competitors. Your peers, students, and leadership will take notice.
Convincing students you are the best resource for their financial investment in education can be a daunting task. Getting them to graduation can be equally challenging unless you have a well-thought-out and branded strategy.
The personas of ideal students can shift quickly based on age, economy, and goals. Therefore, it is crucial to know how to formulate content that appeals to them individually. The same old run-of-the-mill advertising may not be enough.
WE BRIDGE THE GAP BETWEEN MARKETING, ADMISSIONS AND GRADUATION TO ENSURE EDUCATION RESONATES.
Why do universities and colleges trust Glint?
“So thankful for the partnership with Glint Advertising! My organization worked with the amazing professionals at Glint to develop a phenomenal brand refresh. During the process, Glint took the time to listen to our needs, engage in our community, and provide a clear/honest picture of the direction we needed to go in. THEY ARE TRULY THE BEST!”
SENIOR DIRECTOR, CAMPAIGN STRATEGY AND MANAGEMENT, EASTFIELD COLLEGE
PPC, CONVERSION TRACKING, MARKETING AUTOMATION, BRAND MANAGEMENT
Raising the bar.
Glint boosted awareness within the Law School community by increasing their US News ranking. Thus, increased enrollment and capitalized on those gains to strengthen multiple areas within the organization and promote specific programs.
Branding Strategy, Collateral, Digital, Strategy Documents
Let possibility bloom.
Glint operated closely with the internal marketing team to develop assets that could be used as stand-alone marketing tools and provide brand guidance. The branding guide provided cohesion between internal and external teams.
Why does Glint know advanced education marketing?
Erayne is your higher ed specialist.
What if you didn’t have to start from square one with an agency? Save time, and meet your solution. Erayne Gee Hill is the former Director of Marketing & Communications at Texas A&M University School of Law. With Hill at the marketing helm, the North Texas public law school’s speedy rise of more than 100 places in the U.S. News & World Report’s ranking during the past eight years is “unprecedented.” This unprecedented rise in the rankings established Texas A&M School of Law as one of the Top 46 law programs in the country – an incredible achievement.
Texas A&M quickly understood it had a dynamic force at the marketing helm by employing Hill’s marketing and public relations savvy to expand the local law school into a national powerhouse. She instituted numerous programs and propagated the A&M Law message and brand through the broad spectrum of media. Her efforts paid off. The Law School began attracting top college graduates, first across the state – then nationally. Each year since she arrived, the average LSAT entry score of incoming students went up, and as she helped build the school’s reputation, the hiring of their law graduates began to soar. Today, Texas A&M enjoys one of the best hiring success rates in the county.
Glint Advertising CEO Craig Lloyd took notice of the A&M law program’s rise in brand reputation. Recognizing the skills that make such a success happen, the Agency reached out to Hill to serve as vice president. “When Erayne came aboard, we knew instantly that we landed a rock star,” Lloyd said.
For its part, Glint Advertising is a full-service advertising and public relations firm with clients in several industries – including higher education. Hill describes Glint’s particular expertise through its integrated marketing and public relations approach to organizational advancement as almost organic – understanding how best to guide organizations effectively, purposefully, and gracefully through their environment.
Please Allow Glint to deliver our education expertise for you.
How does a free market evaluation or publicity report sound?
KNOW YOUR STUDENTS AND OPPORTUNITIES
Utilizing our market research system, you’ll know more about your students, where to find them, and how to reach them.
Being Newsworthy fortifies your relevance
Publicity and Press Releases.
Know your essential media outlets and representatives to ensure your school gets promoted in the right place.
A simple call to Glint can validate your ideas or help with new ones.