Ad Agencies are to Blame... For Everything.
Most people believe that John Wooden goes down in history as being the greatest basketball coach to ever live and…
Psychology in Advertising
A basic advertisement involves a lot of strategy and thought, as well as more planning than one may assume. From…
What Do You Notice?
Are subliminal messages in advertisements real or are people trying to see something that isn’t there? Are advertisers that good to make you think you see something you don’t? What about supraliminal messages? Subliminal messages are most commonly known in advertising and appeal to your unconscious mind, but there is a second type of message known as supraliminal messages. Continue Reading…
Did You Catch That?
Netflix, Hulu, other streaming services, and at home recording devices are making commercials easier to avoid. As traditional commercials lose effectiveness, advertisers are having a harder time reaching consumers. As a result, advertisers are relying on product placement within TV shows and movies as an increasingly important part of the promotional mix. Some product placements work very well as the brand or product is seamlessly integrated into the storyline, while other placements are disruptive and look like a commercial within the show. Continue Reading…