Go Big Or Go Home: How Social Media is Changing The Superbowl
It’s that time of the year again. Football fans all over the country are getting ready for the big game, breaking out the football jerseys and clearing their schedules for Superbowl Sunday. But they’re not the only ones. Brands, big and small, are gearing up for the game, preparing their killer line up of social media content. In recent years, social media has completely altered the way we view big pop culture and sporting events. Deemed “culture-jacking,” it has now become a common practice for brands to capitalize on popular events such as these to increase their brand awareness on social media. And it’s changing the way we advertise. (more…)
#IBelieveThatWeWillWin: What The World Cup Can Teach Us About Social Media
I love soccer. And as many of my coworkers have learned these past few weeks, (much to their dismay) I rarely pass up an opportunity to talk about it. With the World Cup in full swing (Go USA!), what better time write a blog about two of my favorite things? Soccer and social media. (more…)
8 Simple Ways To Build Consumer Trust Through Your Online Presence
Building consumer trust in today’s digital world is no easy feat, especially when customers are able to uncover all the good and bad about your business in a matter of minutes using the internet. Despite this, there are many ways brands can utilize social media and their website to enhance consumer trust. (more…)
Healthcare Marketing on the Digital Frontier
Today’s healthcare marketplace is highly competitive and technologically fluid. In response, successful healthcare organizations utilize: • A strong website with mobile capability. • Well-developed SEO. • Relevant content. • Engaging social media strategies. (more…)