Why People Trust Credit Unions More Than Banks
Episode 103 | Credit Union Marketing There is a reason some organizations create customers while others create advocates. The difference...
Midyear Momentum: Why Now Is the Time to Refocus Your Marketing Goals
By mid-year, most businesses find themselves in one of two positions. They are either making progress toward the goals they...
Networking Tips: Building Better Business Relationships Through Intentional Connections
The Glint Standard Podcast | Episode 102 Networking is often portrayed as a numbers game. Attend enough events, meet enough...
Marketing 101 - The Glint Standard
Welcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are...
Back In Time - The Glint Standard
The 100th episode of the Glint Standard podcast reflects on the firm's 26-year history. The founder discusses his motivation for starting the business, emphasizing a...
The Spring Reset - The Glint Standard Podcast
Craig and Jake sit down to discuss what you should do before quarter two hits. We'd love to hear your...
Spring Forward: Why This Is the Right Time to Refresh Your Marketing Strategy
Every March, the clocks move forward and the seasons begin to change. It is a small shift, but it signals…
The State of Commercials - The Glint Standard Podcast
Jake and Craig sit down to discuss the state of commercials and advertising coming off the Super Bowl. We'd love...
The State of the Commercial: Why the Super Bowl Still Sets the Standard
Every February, the advertising industry performs its annual self-evaluation. Not at a conference. Not in a boardroom. But during the…
Overworked or Misaligned - The Glint Standard Podcast
Miriam and Jake sit down to discuss whether you're overworked or misaligned. We'd love to hear your thoughts. Shoot us...
Marketing Misalignment and the Hidden Cost of Unclear Direction
Feeling overworked has become almost synonymous with modern marketing. Long to-do lists, constant revisions, and the pressure to move fast…
Marketing clarity isn’t creative. It’s Operational.
Every January, marketing teams feel it. The urge to reset. To rethink. To rebrand. Decks get rebuilt, taglines get questioned,…