Are You a Brand Warrior?
In Karen Post’s 2004 branding tome Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds, she asks, “Are you…
Conflict Doesn't Have to be Bad
We are raised to avoid conflict at all costs–with our families, at the workplace, our friends, and more. But what…
How to Make Better Decisions
There isn’t a day that does not come without decisions to make. And rarely should you approach a decision, especially…
Why Spotify Wrapped is Genius
On December 1, Spotify came through with its widely anticipated campaign of the year: Spotify Wrapped. Users of the music...