In today’s fast-paced and ever-changing digital world, businesses must continuously evolve and adapt their marketing strategies to stay competitive. However, some companies may not have the knowledge or tools to do it all. Erayne and Miriam sit and discuss how to choose a marketing agency in this month’s podcast.
Queue the reinforcements – marketing agencies!
Finding the right agency to fit your marketing needs takes work. Believe us when we say: “Been there, done that!” As former marketing decision-makers for brands, there are a few points that we think can help you evaluate potential agencies:
Great References
Look for an agency with a track record of success and a portfolio of work that is easily accessible. Ask for references and case studies to evaluate their experience and past results.
A “Nice” Website
As mentioned by Erayne, a nice website does not guarantee quality work, but it can indicate an agency’s attention to detail and commitment to its brand. Look for an agency with a well-designed and easy-to-navigate website that reflects professionalism.
Responsiveness
This point is near and dear to our hearts. If nothing else, choose an agency that is responsive to your needs and inquiries. The agency you decide to sign with should be willing to answer your questions and provide updates in a timely manner.
Experience and Knowledge
Look for an agency with experience and knowledge in your industry or niche. Doing so will ensure they deeply understand your target audience and can develop effective marketing strategies tailored to your industry. Sometimes, experience is the best teacher.
Problem-Solving
You want to choose an agency with a problem-solving mindset–an agency that knows the first answer may not be the final. Your agency should be able to identify issues and provide unique solutions that align with your business goals.
Willing to Explore
Look for an agency with a healthy curiosity and explores various creative approaches. Find an agency to help you stay ahead of the competition and ensure your marketing strategies are innovative and effective.
Organized
Take a tour of your pending agency’s office space. A good indicator of an agency’s organizational management is how put-together its creative space is. We recommend you choose an organized agency with effective project management processes. An organized agency should ensure your projects are completed on time and within budget.
An Agency That is Not Afraid to Work
Look for an agency willing to roll up its sleeves and get to work. Choose one committed to delivering results and ready to go the extra mile to help your entire business succeed, not just the marketing pieces.
When choosing a marketing agency, evaluating their experience, expertise, and commitment to delivering results is important. Look for an agency with a track record of success, responsiveness to your needs, and a problem-solving mindset. It just so happens that Glint checks most of the boxes because our team has seen the brand AND agency side of the business.
Listen to the Glint Standard Podcast.
Watch the Glint Standard Vidcast.
