It all started back in 1992, when the first campaign e-mail was sent out. Candidates are finding the internet is the most cost efficient advertising medium to spread the word to the greatest amount of people. They have now embraced Google AdWord campaigns, facebook ads, blogs, and more. But the 2012 elections will take the publicity on the internet to the next level.
Now don’t get us wrong, these upcoming presidential candidates will still be out there shaking hands and kissing babies. But these presidential candidates know that every baby they kiss and every hand they shake could end up on the internet. Here are some trends you will see:
- Reputation Management: Making sure that they look like an angel to the world wide web. This includes responding to posts that are negative toward their campaign, making sure inappropriate content does not leak out (i.e. Anthony Weiner), and also making sure that there is enough positive feedback in the web to balance the negative.
- Advertising through video streaming: With more and more people disconnecting their cable and watching videos and television through the internet. You will not only see campaign advertisements for television, but also shorter versions for the web. Many companies will sponsor a show to get advertisement spots on streaming television shows. The advantage is interactivity, once the ad has played you are able to allow the viewer to click a link to your website to learn more.
- Blogging: People are now starting to look more towards blogs to find the truth about campaign platforms. This is because the bloggers are generally not paid, and give more honest non-biased information. It is also quicker to spread word and less expensive than putting on the press or airing on television.
The presidential candidates will need to be at the top of their game in 2012 with the ability to reach the largest amount of voters with only a click of a button. Let us know how you feel about the upcoming presidential campaigns…