Go Big Or Go Home: How Social Media is Changing The Superbowl
Itβs that time of the year again. Football fans all over the country are getting ready for the big game, breaking out the football jerseys and clearing their schedules for Superbowl Sunday. But theyβre not the only ones. Brands, big and small, are gearing up for the game, preparing their killer line up of social media content. In recent years, social media has completely altered the way we view big pop culture and sporting events. Deemed βculture-jacking,β it has now become a common practice for brands to capitalize on popular events such as these to increase their brand awareness on social media. And itβs changing the way we advertise. (more…)