How Nonprofits Can Profit From Integrated Marketing

When it comes to marketing nonprofits, to those held accountable for it, the responsibility can be overwhelming.  If the person(s) in charge of the task is not trained or experienced in marketing communications, it’s easy for them to get bogged down in the voluminous combination of minutia and magic it takes to create a successful marketing program…“successful” being the key word.  Anybody can create and run a marketing campaign.  But not everybody can manage a successful marketing campaign.  Poor marketing campaigns happen for several reasons: Sometimes people don’t have the resources… or the time.  Sometimes, as is often the case with understaffed nonprofits, they don’t have a good idea of where to begin. (more…)