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Glint Adv June 16, 2021
Utilizing Lead Generation and Automation

Utilizing Lead Generation and Automation

Automated lead generation is a solution to the question — How do you create a cohesive and manageable lead generation…

Glint Adv March 10, 2014
Integrated Marketing – Defying the Laws of Mathematics

Integrated Marketing – Defying the Laws of Mathematics

One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)