TikTok on the Clock: Navigating the Potential of a TikTok Ban.
Navigating the potential of a TikTok Ban is becoming more important than ever before as the U.S. Supreme Court deliberates…
Intern Insights: Amanda Dickman
Everyone has heard the horror stories of being an intern. Itโs getting coffee, filing papers, and making copies. This couldnโt…
Stuck in Time?
Do you feel like your digital interactions are on lock down, and the world of social media is moving on…
Integrated Marketing โ Defying the Laws of Mathematics
One plus one equals two. Thatโs what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesnโt hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaignโs really good, even more). Although I donโt have a blackboard and chalk, I will attempt to explain this formula. (more…)