Defining Target Audiences
How do you define your target audience? No matter the industry, each business has a specific target audience. The more...
Personalizing Your Marketing Initiatives
Through online users’ shared personal data and data analytics, marketers can access valuable insights about their target audience’s preferences, needs,...
When is Good, Good Enough?
When can we let go of our perfectionism to get things done? Time is money, and constantly trying to make...
Utilizing Lead Generation and Automation
Automated lead generation is a solution to the question — How do you create a cohesive and manageable lead generation…