Tag Archives: advertising social media

Snap Stock Is Out

Photo Credit: HowToStartABlogOnline.net 

Snapchat, Inc, just released their IPO and people are going crazy over Snap stock. If you haven’t heard of Snapchat by now, then there’s a good chance you’ve been living under a rock. Snapchat is today’s most popular social media application among millennial’s. The app focuses on disposal content that you can share with friends between 1-to-10 seconds, or upload content to your ‘story’ that will stay active for 24 hours. Snapchat was initially created with the sole purpose of exchanging nude photos of one another, and though the app is still infamously known for that, Snapchat offers a way to capture raw moments in life. Most of the moments individuals now share with each other are strange objects, unique scenery, and of course, food. A popular phrase has even been coined, “if you didn’t Snap it, did it really happen?”

But what makes Snapchat so popular? Snapchat encourages sharing personal moments with close friends, despite not physically being with them. Snapchat is widely popular with millennials and centennials due to their love of sharing moments and experiences. Now, combine that attribute with the ability to share 10-seconds worth of content, appealing to the short attention that humanity has developed, is a recipe for success. Snapchat has managed to take all the positive aspects of each big-name social media platform. Further, they’ve incorporated them all into one social media application – photos, videos, filters, emojis, artistic doodles, and text without it permanently being stuck on the web. However, there’s still the option of screenshotting a snap, so think twice before you send that risky photo. Researchers have also found that the way individuals interact accounts for Snapchats success among its users. Interactions are not ‘transactional’ like a text message, or as impersonal as a status update on Facebook and Twitter, but rather more ‘conversational,’ and it has the ability to place users in the exact moment an event occurred.

With all of these amazing features intertwined within Snapchat, some may wonder how does the social media app make money. Snapchat has found an interesting way to disguise ads between Snaps, and stories. Individuals are likely to see ads when they shuffle between stories. However, these ads are not your typical 30-to-60 seconds long. They are shorter, much shorter. They can range anywhere from 5-to-10 seconds long, and the best part is that they can be skipped by users. Contrary to many people’s belief, millennials are less likely to pay for an application than any other generation.

Another reason why Snapchat has become so popular over the years is due to its relevancy. Twitter has an endless stream of tweets, and users often move on to another application before they get a chance to read a tweet from someone they care about. Meanwhile, Facebook feeds are either filled with people that you don’t often consider close friends or click-bait. Click-bait is a coined phrase that describes an interesting title, but redirects to an uninteresting page when clicked. The unfortunate case of Twitter and Facebook is that users spend a lot of time trying to find that small sliver of content that is relevant and interesting to the user. Snapchat is much different. Yes, there is a lot of content on Snapchat that is waiting to be found, but Snapchat allows you to follow, view and receive content from the people you care about. Snapchat even has a section called Discover which is news-like content, and even that section can be editable. Users can select which publications, new stations and TV channels they want to view.

The last reason why Snapchat has become so popular, and probably the most important, the application is just downright fun to use. Users can attach goofy stickers, funky lenses that add a mask, manipulate the structure of your face or add geofilter sliders that indicate which city or location you are in while Snapping. Even the Discover aspect of Snapchat, which is probably the least interesting part, is still more engaging than Twitter Moments – a similar news like attribute.

Team members of Glint regularly use Snapchat, so we decided to conduct an internal survey:

What is it about Snapchat that you like the most?
“I love Snapchat because it allows me to capture raw moments of life. Anyone can record an event and add effects to make it look more appealing, but with Snapchat, the moment itself is appealing; not the effects added to it. It’s authentic and unfiltered. I love using Instagram, but every photo and video I come across looks like a glossy imitation of reality.”

What don’t you like about Snapchat?
“I do not like how you can screenshot users content. I have had friends screenshot embarrassing photos I have sent before, and it would be great if Snapchat could remove that feature. Hint, hint, Snapchat.”

What do you use Snapchat for?
“Initially, I used Snap to send photos and videos, but as Snapchat evolved, so has the way I use it. I now use Snapchat as my preferred method of communication. I use it to for text messages and phone calls. The best part is that the app allows me to add a personal touch to my message specifically tailored for whomever I’m sending a message to.”

Would you ever stop using Snapchat?
“The first step to recovery is acceptance, and I accept that I’m addicted to Snapchat, but I can only see myself stop on the off chance that my friends stop using it. There would be no reason for me use an application if my only form of interaction was viewing other people’s stories. I like sending and receiving content from friends.”

There’s no doubt that Snapchat will become a household name like Facebook, Twitter and Instagram. It’s interesting to note that Facebook saw the potential of Snapchat just after a year of its creation. Facebook offered Snapchat $3 billion dollars to buy it out, but to many people’s surprise, Snapchat declined the offer. Facebook bought Instagram for $1 billion dollars in 2012, and Facebook has made Instagram the number one photo sharing application in the world. Facebook may have had a different plan for Snapchat, but no one is complaining about the potential fate of Snapchat under Facebook control. If you haven’t used Snapchat yet, we encourage you to experiment with your friends, and if we have one recommendation it would be this: if you’re not willing to risk that Snap being screenshotted then don’t send it.



Social Media: Why Your Business Needs It

At Glint Advertising, we believe that social media is vital for our clients’ success. It is a growing form of communication that more and more people are choosing as their primary source of entertainment and news.

There are many benefits to using social media. Quality posts can create buzz for your business, generate sales, and gain feedback from your customers. No matter what your approach to posting is, social media is one of the best ways to connect with your audience and expand your reach.

If you haven’t developed a thorough social media strategy yet, we have a question for you: Why? You may be skeptical about the benefits social media can have for your business, but there’s plenty of success to be found in the world of social media. You just have to know where to look. Social media is all about finding the right combination of platforms for your business, which will enable you to interact with your customers, and reach out to new, potential consumers.

If you’re thinking, “I don’t know how to do that,” don’t worry! That’s what we’re here for. We’re experts at building and implementing social media strategies that get results. We’re Facebook fiends. We Instagram before every meal. We spend our weekends searching for the best recipes on Pinterest. We were learning to Tweet and tie our shoes at the same time (okay, that last one might be a bit of an exaggeration). But social media has become ingrained in our lives and is part of the reason why we love doing what we do.

When you sign up for social media with Glint, you’re not just signing up for someone to post a couple times a week on your behalf. There’s much more that comes with maintaining a successful social media campaign, such as monitoring analytics, establishing advertisements, keeping up with platform updates, and consistently making adjustments in order to maximize success.

Yes, we can post for you. But we will also take the time to fully understand your brand and help define your company’s voice on social media. You’re real people with real personalities, and that is what will make your content stand out!

We do more than just text posts, also. We design graphics and videos that can be attached to posts to help you stand out among all the noise. Visuals have been proven to engage readers more (Photos are shared 2 times more than post texts on Facebook; click here to view other stats.) We’ll design graphics, such as statistic images and infographics, in-house, specific to your business.

We will also provide reports to show how your campaigns are performing and being managed. The reports include a data breakdown specific to each platform. This helps us determine how to adjust the strategy to optimize overall performance.

We use many tools to determine where adjustments should be made on platforms, such as Facebook and Twitter. We review the data to figure out the most popular times of engagement and what kind of content they’re engaging with.

We use an array of platforms and software to pull data. We’re constantly comparing your data to previous months’ performances, so that we can make appropriate changes quickly. Our skilled team is always on their toes, ready to make adjustments for newly released updates, changes in the platforms, or anything else that’s thrown our way.

The bottom line is that social media should be important to your business. There’s no better way to help your business grow than through the ever-changing world of digital communication. Let the experts at Glint help you stand out in the world of social media. Our Digital Media department manages social postings and social advertising for many of our clients. It is one of our specialties. We’ll create a compelling, integrated campaign and get you the results your business needs.

Let Glint help you, because it’s what we love doing. Give us a call at (817)616-0320 or shoot us an e-mail at digital@glintadv.com to discuss how Glint can help grow your social media presence.