AssetsAdvertising, Branding, Campaign Tracking, Collateral Design, Content Generation, Direct Mail, Email, Landing Page, Lead Generation, Marketing Automation, Marketing Campaigns, Media, Out-of-Home, PPC, Reporting, Social Media, Video, Website
Prestige Community Credit Union
Gain While Gaming!
The campaign’s overarching theme was to focus on connecting with younger audiences. Glint used lifestyle imagery and openness with catchy headlines to gain attention. The brand represents a continued commitment to helping people attain the successful financial standing they strive to achieve. Through checking, savings, loans, and financial education, the Prestige Community Credit Union has succeeded because of the strength of its collective group. Being a part of the credit means you’re a member and have a voice in what it does.
Increase engagement with younger members and show Prestige Community Credit Union is relatable. The offer had to be clear and prominent, and the visuals had to represent a youthful audience that wants to have fun while learning how to “adult.” Glint pushed the creative direction to ensure each campaign could be effective on its own and the overall theme would stand out against previous campaigns and what competitors were doing.
Glint created the yearly theme and individualized each campaign with a fun and energetic visual. The visuals showed young adults having fun while reinforcing that they can gain financially by utilizing Prestige. The consistency of the backgrounds and energy of the visuals provided connection, and the offer was the primary source of information for each piece. Each campaign stood out on its own while maintaining a visually cohesive look with the theme.
The campaign proved successful by providing a 60% engagement increase with younger members, with product and service sales also growing within their demographic.
“Our credit union has been using Glint extensively for many years. They’ve managed creative promotional campaigns utilizing social media, web, landing pages, marketing automation, email, movie screen media, and Pay-Per-Click strategies. The level of service that Craig, Todd and Ryan provide is the reason I keep partnering with them.“
— Ron Knight, VP of Marketing