Harvesting power and energy.

One of the challenges with our client, Eastfield College, was to develop new identifiers for the baseball team and athletics department. Utilizing a brainstorming session with the client and past research, we determined that an aggressive mark with soft appeal would best connect with a broad audience. Through our initial branding exercises, we discovered that the Eastfield Harvesters had a natural connection to bees within the community, and would lead to many utilization opportunities. In addition to the logos and promotional materials, the iconic graphic was also brought to life as a mascot.

Multiple sketches and ideas were developed, and the logos selected were the standouts from the concepts. With Eastfield’s agreement and input, the creative nailed the vision and challenge, and the new brands became a reality.