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01. Insightful Glints
A single word can resonate deeply and has a lot of power. Group it with others, and you can evoke a more profound thought. Below you’ll see our thoughts around what it takes to be successful in branding, advertising, and marketing portrayed through blogs and discussions on “The Glint Standard” episodes. You’ll also learn about advertising news and find information on awards and recognitions. Whether online or off, we are all about cultivating and maintaining relationships. We would love to collaborate with you!
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02. blog
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Integrated Marketing – Defying the Laws of Mathematics
One plus one equals two. That’s what we all learn in school. But, my old calculus teacher, Mr. Saunders, would be dismayed to find that the same doesn’t hold true in the world of marketing. When a company subscribes to a carefully thought-out integrated marketing plan, they soon find that one plus one actually equals three (or if the campaign’s really good, even more). Although I don’t have a blackboard and chalk, I will attempt to explain this formula. (more…)
5 Reasons Your Business Needs A Blog
Blogging is one of the most influential tools on the Internet today. Used to share experiences and express opinions, blogs provide a way for people to express themselves and start conversations with others about things they're passionate about. Blogs also have a huge impact on purchasing decisions, as people will often turn to bloggers for reviews and opinions on products and services. But blogs aren’t just for sharing recipes and opinions on their latest make-up purchase. According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. This includes showcasing products, sharing important company updates, and providing knowledge in their realm of expertise, in order to raise brand awareness and strengthen brand reputation. (more…)
Multi-Screen Marketing: Engaging Your Audience Across Multiple Devices
With what seems to be an ever-growing list of platforms and devices, there are endless ways to advertise in today’s market. Yet many brands never explore their full range of options, and miss out on a world of potential. By integrating multiple devices (such as TV, smartphone, computer, and tablet) into their marketing strategy, brands can create incredibly effective and engaging campaigns. So why aren’t more brands utilizing the tools that are literally right at their fingertips? (more…)
Responsive Design: The Future of Web Design
As web users continue to make the shift to viewing websites on mobile and tablet devices, building a responsive site is key to keeping in touch with your consumers and showing them you are here to provide them with the best experience possible. (more…)
Why You Can’t Afford To Ignore Google+ Any Longer
Marketers and consumers alike have been avoiding Google+ like it’s the plague. Initially, it was hard to set up, the number of active users on the platform was low, and content engagement wasn't that great. But Google+’s growth has been flying under the radar, slowly expanding and gaining traction in the world of social media. And if you’re one of those people that have been avoiding the platform, you can’t afford to do so for much longer. (more…)
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03. podcast
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please let us help tell your story with a podcast.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
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04. vidcast
How to Ask For Feedback - The Glint Standard Podcast
Jonathan and Erayne sit down for part of our feedback series. They explain how to ask for feedback from your...
How to Give Feedback - The Glint Standard Podcast
Erayne and Jonathan sit down to discuss how to give feedback to your agency. Let us know what you think...
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please let us help develop your visual story.
Tell us your goals and budget, we’ll tell you what’s possible. Glint will meet with you to discuss strategies around your objectives.
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05. social feeds
052. facebook
The holidays are almost here, Glinsters! 🎄✨ Time to unplug and recharge—but we know, it’s easier said than done. Setting boundaries now can save you from work interruptions later.
Here’s how to actually disconnect this season:
🗓 Remind your boss twice—Once now and once closer to your time off. A quick status update lets them plan ahead and keeps you guilt-free while you’re away.
📴 Mute notifications—Slack won’t implode. If it’s urgent, they’ll call or text.
🚪 Think like a closed store—When you’re “closed,” you’re closed. No exceptions.
🌐 Make OOO emails personal—Adding a friendly note like “Spending time with family” makes it harder for anyone to disrupt your break unless it’s truly urgent.
Your time off is yours—protect it. What’s your go-to method for disconnecting? Share below! 👇
#WorkLifeBalance #HolidayBoundaries #UnplugAndRecharge #GlintStandard #CareerGrowth #SelfCareTips #TimeOffTips #MetaAlgorithm #HashtagsMatter #GlintLife
🎙️ Feedback: The Secret Ingredient to Exceptional Marketing
Jonathan and Erayne are here to prove that feedback isn't just important—it's everything. In this episode of The Glint Standard, they break down why feedback is the ultimate tool for creative alignment, trust-building, and (let's be honest) keeping your projects from going off the rails. 🚂💥
What's in it for you?
📌 Better questions = better answers.
📌 Visuals that actually make sense.
📌 A framework for feedback that's chef's kiss 👌.
Feedback doesn't have to feel like pulling teeth. Streamline your process and work smarter, not harder.
Tap the link and tune in now! 🎧 www.youtube.com/watch?v=QuKnwrphjNk
#TheGlintStandard #FeedbackIsKey #CreativeInsights #MarketingTips #Podcast #CreativeCollaboration #ClientRelationships #ElevateYourWork
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🌟 Marketing in 2025 is coming fast. Are you ready to keep up?
Here's what's about to change—and what you need to watch:
1️⃣ AI isn't optional anymore.
From hyper-personalized customer experiences to smarter chatbots, tools like Jasper and ChatGPT are turning strategy into efficiency. Get familiar now.
2️⃣ Talk to me, Alexa.
Voice search is booming. Customers are asking, not typing—so think natural language and long-tail keywords.
3️⃣ AR and VR aren't just for gamers.
Virtual makeup try-ons. Immersive real estate tours. Brands that get creative will stand out.
4️⃣ Short-form video still reigns.
Keep TikTok, Reels, and YouTube Shorts fast, interactive, and snackable. Engagement loves brevity.
5️⃣ Personalization goes deeper.
Dynamic content isn't just nice to have; it's what makes customers stick around. Platforms like Glintegration? Gold.
6️⃣ Social feeds = shopping carts.
Shoppable posts and influencer partnerships—if users can see it, they can buy it without leaving the app.
🚀 2025 isn't slowing down. The brands that mix innovation with authenticity will lead the pack. Are you ready?
Let's make next year the year you get noticed.
#MarketingTrends #DigitalMarketing #SocialCommerce #AIinMarketing #VideoContent #Marketing2025 #GlintInsights
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🎯 The holiday hustle isn't over yet—there's still time to make those promotions shine! Here's how you can maximize your efforts in the home stretch:
✨ Retarget, retarget, retarget—Showcase abandoned cart items to reel customers back in.
📱 Think mobile-first—Make sure your website and checkout are seamless for shoppers on the go.
📧 Email with a personal touch—Offer tailored recommendations and add a countdown timer for urgency.
🎥 Lights, camera, convert!—Short video ads can pack a punch on TikTok, Reels, and YouTube.
💡 Stand out with bold messaging—Pair festive visuals with strong CTAs that push holiday cheer and action.
📊 Track and tweak—Analyze ad performance and allocate budgets where it counts.
💡 Want to take it up a notch? Glint's got the expertise to help you end the year with a bang. Let's talk strategy today!
📩 DM us or contact us at glintadv.com/contact/
#HolidayMarketing #DigitalStrategy #BoostYourBrand #SocialMediaTips #MarketingMatters #LastMinuteSales #AdOptimization #BusinessGrowth #GlintAdvertising #MetaMarketing
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053. instagram
The holidays are almost here, Glinsters! 🎄✨ Time to unplug and recharge—but we know, it’s easier said than done. Setting boundaries now can save you from work interruptions later.
Here’s how to actually disconnect this season:
🗓 Remind your boss twice—Once now and once closer to your time off. A quick status update lets them plan ahead and keeps you guilt-free while you’re away.
📴 Mute notifications—Slack won’t implode. If it’s urgent, they’ll call or text.
🚪 Think like a closed store—When you’re “closed,” you’re closed. No exceptions.
🌐 Make OOO emails personal—Adding a friendly note like “Spending time with family” makes it harder for anyone to disrupt your break unless it’s truly urgent.
Your time off is yours—protect it. What’s your go-to method for disconnecting? Share below! 👇
#WorkLifeBalance #HolidayBoundaries #UnplugAndRecharge #GlintStandard #CareerGrowth #SelfCareTips #TimeOffTips #MetaAlgorithm #HashtagsMatter #GlintLife
🎙️ Feedback: The Secret Ingredient to Exceptional Marketing
Jonathan and Erayne are here to prove that feedback isn`t just important—it`s everything. In this episode of The Glint Standard, they break down why feedback is the ultimate tool for creative alignment, trust-building, and (let`s be honest) keeping your projects from going off the rails. 🚂💥
What`s in it for you?
📌 Better questions = better answers.
📌 Visuals that actually make sense.
📌 A framework for feedback that`s chef`s kiss 👌.
Feedback doesn`t have to feel like pulling teeth. Streamline your process and work smarter, not harder.
Tap the link in our bio and tune in now! 🎧
#TheGlintStandard #FeedbackIsKey #CreativeInsights #MarketingTips #Podcast #CreativeCollaboration #ClientRelationships #ElevateYourWork
🌟 Marketing in 2025 is coming fast. Are you ready to keep up?
Here`s what`s about to change—and what you need to watch:
1️⃣ AI isn`t optional anymore.
From hyper-personalized customer experiences to smarter chatbots, tools like Jasper and ChatGPT are turning strategy into efficiency. Get familiar now.
2️⃣ Talk to me, Alexa.
Voice search is booming. Customers are asking, not typing—so think natural language and long-tail keywords.
3️⃣ AR and VR aren`t just for gamers.
Virtual makeup try-ons. Immersive real estate tours. Brands that get creative will stand out.
4️⃣ Short-form video still reigns.
Keep TikTok, Reels, and YouTube Shorts fast, interactive, and snackable. Engagement loves brevity.
5️⃣ Personalization goes deeper.
Dynamic content isn`t just nice to have; it`s what makes customers stick around. Platforms like Glintegration? Gold.
6️⃣ Social feeds = shopping carts.
Shoppable posts and influencer partnerships—if users can see it, they can buy it without leaving the app.
🚀 2025 isn`t slowing down. The brands that mix innovation with authenticity will lead the pack. Are you ready?
Let`s make next year the year you get noticed.
#MarketingTrends #DigitalMarketing #SocialCommerce #AIinMarketing #VideoContent #Marketing2025 #GlintInsights
🎯 The holiday hustle isn`t over yet—there`s still time to make those promotions shine! Here`s how you can maximize your efforts in the home stretch:
✨ Retarget, retarget, retarget—Showcase abandoned cart items to reel customers back in.
📱 Think mobile-first—Make sure your website and checkout are seamless for shoppers on the go.
📧 Email with a personal touch—Offer tailored recommendations and add a countdown timer for urgency.
🎥 Lights, camera, convert!—Short video ads can pack a punch on TikTok, Reels, and YouTube.
💡 Stand out with bold messaging—Pair festive visuals with strong CTAs that push holiday cheer and action.
📊 Track and tweak—Analyze ad performance and allocate budgets where it counts.
💡 Want to take it up a notch? Glint`s got the expertise to help you end the year with a bang. Let`s talk strategy today!
📩 DM us or click the link in our bio to contact us!
#HolidayMarketing #DigitalStrategy #BoostYourBrand #SocialMediaTips #MarketingMatters #LastMinuteSales #AdOptimization #BusinessGrowth #GlintAdvertising #MetaMarketing
🎙️ New on The Glint Standard: Elevating Feedback for Better Results 🎙️
Clear, actionable feedback is the lifeline of creative success. In this episode, Jonathan and Erayne crack the code on how clients and agencies can work together to produce results that exceed expectations. 🛠️✨
🔑 What`s inside the episode?
✔️ How specificity makes feedback actionable.
✔️ Why timing is everything when keeping projects on track.
✔️ The perfect balance: giving critique while celebrating wins.
✔️ Common feedback missteps to avoid—because no one likes creative chaos.
Catch the conversation on YouTube or tune in on the go with your favorite streaming platform—because better feedback leads to better results!
#TheGlintStandard #CreativeSuccess #FeedbackMatters #MarketingAgencyTips #ClientCollaboration #MarketingStrategy #BusinessGrowth #ConstructiveCritique #MarketingProTips
The holiday hustle isn`t over yet—it`s time to make the most of the final stretch. Here`s how small businesses and non-profits can finish strong with strategies tailored for success:
1️⃣ Early Birds? No Problem—Communicate Now
Missed the early start? Use this weekend to launch last-minute campaigns that emphasize urgency. A well-timed email blast or a targeted social post can still capture attention and drive action.
Quick tip: highlight gift cards or year-end giving incentives to meet those last-minute shoppers and donors where they are.
2️⃣ Streamline the Journey for Last-Minute Wins
Make the process seamless, whether it`s a product purchase or a donation. Review your website and eliminate extra clicks. A clean, easy-to-navigate checkout or donation page can turn potential drop-offs into conversions. Got questions about user experience? That`s where we shine.
3️⃣ Collaborate, Not Compete
It`s not too late to partner with local businesses or organizations. Share audiences through co-hosted giveaways or joint promotions. For non-profits, team up with a local business to offer a percentage of sales as donations—it`s a win for everyone involved.
The clock`s ticking, but there`s still time to turn ideas into results. Let`s make this holiday season count.
#HolidayHustle #EndStrong #SmallBusinessSuccess #NonProfitGoals #MarketingTips #DigitalStrategy #GlintEdge #SeasonOfSuccess #LastMinuteWins
Budgets feeling tight? Stay chill—we’ve got this. At Glint, we make creativity stretch farther than your wildest campaign dreams.
💡 Let’s turn every dollar into something remarkable without breaking a sweat.
#ChillGuy #TakeAChillPill #GlintStandard #CreativeEdge #SmartSpending #MoneyMoves
The marketing world doesn`t wait, and neither should you.
Staying ahead in this evolving landscape requires proactive learning and action. Consider leveraging industry blogs for new strategies or exploring cutting-edge AI tools.
The right moves today could set you apart tomorrow.
Click the link in our bio to learn how to sharpen your edge.
#MarketingInsights #StayAhead #DigitalStrategy #GlintAdvertising #InnovateAndThrive
Did you know 31% of weekly U.S. podcast listeners aged 13+ head to YouTube, leaving Spotify (27%) and Apple Podcasts (15%) in the dust?
Gen Z is fueling this shift, choosing platforms that blend audio and video for a richer connection.
So, what does this mean for your marketing dollars? It`s not just about being present—it`s about being relevant. Understanding your audience`s habits is the secret sauce to turning dollars into impact.
#AudienceFirst #PodcastEvolution #YouTube #Wins #GlintStandard #MarketingThatMatters
🎯 When You`re on Point, Clients Take Notice
Transforming a website? ✅
Driving engagement with creative campaigns? ✅
Creating a strategy that clicks? ✅
Ron Knight of Prestige Community Credit Union gets it: the right marketing partner doesn`t just deliver results—they become part of your team. His words say it all, and we`re here for every bit of it.
Curious how we make it happen? Let`s chat. Click the link in our bio.
#GlintAdvertising #MarketingWithPurpose #CreativeEdge #ClientSpotlight #NotYourAverageAgency
🌐 The digital space moves fast, and today’s top trends can quickly fade as new disruptors emerge—think AI advancements, shifting social media algorithms, and evolving consumer expectations.
Staying adaptable is key to not only keeping up but leading the charge. Here’s how Glint helps your brand stay on point:
1️⃣ Re-Think Digital: When algorithms shift, and trends evolve, so should your digital strategy. We dive into SEO, PPC, and beyond to keep your brand visible and relevant.
2️⃣ Re-Engage Audiences: Consumer interests change daily. Glint crafts custom content that speaks to what matters now, positioning your brand where your audience listens.
3️⃣ Re-Imagine Data: Unused data is an opportunity lost. We turn insights into action, helping you respond to change precisely and purposefully.
With Glint, your brand doesn’t just react to change; it thrives in it. Ready to stay adaptable? 💡
#MarketAdaptability #GlintEffect #DigitalEvolution #EngageWithGlint #ConsumerInsights #AdaptToWin #MarketingInMotion #StayAhead #Glinsters
Thank you to those who answered the call, stood the test, and returned with stories that inspire resilience and grit.
Your legacy of service challenges us to do better, be braver, and aim higher. Honoring veterans today, inspired every day.
#VeteransDay #LegacyOfService #InspiredLeadership #StrengthInService #GlintGratitude
Gen Z expects more from brands than just products.
They seek meaningful experiences, and 65% want brands to foster a sense of community.
Engaging them requires creating inclusive, participatory spaces where they feel truly seen and valued. Brands that build trust and encourage collaboration can turn passive followers into passionate advocates.
Successful digital strategies prioritize authenticity and connection, leading to lasting loyalty.
#CommunityBuilding #EngagementExperts #RealConnections #GenZ #Insights #BrandLoyalty #Authentic #DigitalCommunity #InclusiveBrands #SocialEngagement #CustomerConnection #TrustBuilding #PurposeDriven
Ever wonder What Keeps Us Up at Night? 👀💀
If you think Halloween`s scary, try spending a day in our shoes. 🎃 Watch if you dare!
Happy Halloween from Glint. 👻✨
#WhatKeepsUsUp #AgencyConfessions #CreativeFears #BehindTheBrand #AgencyLife #MarketingFears #Halloween2024 #SpookySeason #DigitalMarketing #WorkplaceHumor #Glint #YourBrandInspired
Digital advertising has become the cornerstone of how brands connect, communicate, and create impact.
It`s not just about being online—it`s about using every digital opportunity to make something meaningful.
The internet revolutionized marketing, opening doors to boundless creativity, precision targeting, and authentic engagement.
For us at Glint, the digital space is our playground—a place where we build, experiment, and bring bold visions to life. We`re not just navigating the digital world; we`re reshaping it, finding new angles, and pushing creative limits to help our partners rise above the noise.
If your marketing needs a fresh spark ⚡️, Glint`s got the match. Let`s shake things up and make something unforgettable!
Click the link in our bio to see what Glint can do for your brand.
#NationalInternetDay #DigitalMarketing #Innovation #Connectivity #GlintInspired #BrandGrowth #CommunityBuilding #CreativeSolutions #TeamGlint #MarketingInnovation
🛑✋🏽 STOP...
...and reflect. Think of that person—the one who nudged you out of your comfort zone or gave you a piece of advice that still echoes today.
Tag them, thank them, or pass the torch and be a mentor to someone else.
Mentorship builds legacies. 💪🏽 Let`s keep it going, Glinsters.
#NationalMentoringDay #MentorshipMatters #ReflectAndGrow #ThankYourMentor #SundayReflections #GrowthMindset #LegacyBuilding #Inspiration #CommunitySupport #Leadership #Gratitude #Glint #YourBrandInspired
🚨 Fraud in marketing? Yeah, it`s a thing—and it`s hitting harder than ever. From bots pretending to be buyers to influencers who aren`t what they claim, fraud is reshaping the game.
Think your brand`s safe? Let`s test that theory. 🧐 Our latest blog breaks down the sneaky tactics and what you can do about it. Don`t miss out on protecting your business.
Check it out 👉 https://glintadv.com/2024/10/05/marketing-fraud-an-ever-growing-concern/
#MarketingFraud #StayVigilant #BrandDefense #GlintStandard #MarketingStrategy #FraudProofYourBrand #DigitalRisks #YourBrandInspired
Remember when carrying 1,000 songs in your pocket was groundbreaking?
When the iPod was released in 2001, it changed not only how we listened to music but also how we accessed and consumed it. It revolutionized the music industry by making music more personal, portable, and accessible.
Your brand doesn`t need to reinvent the wheel, but finding new ways to connect with your audience can make all the difference. 🎧
Stay curious, stay creative, and see where innovation takes you. 🎯
#NationaliPodDay #MarketingInsights #BusinessInnovation #CreativeStrategy #DigitalMarketing #BrandGrowth #GlintAdvertising #YourBrandInspired
Direct mail – a relic of the past or a secret weapon in today`s marketing mix? 🤔
Erayne and Craig tackle this head-on, debating the relevance of direct mail in the digital era. They explore if this classic medium can still hold its own or if it`s time to embrace the digital age fully.
Curious how the pros weigh in on this one? Click the link in our bio to watch the full discussion on YouTube or stream #TheGlintStandard on your favorite podcast platform. 🎧
#MarketingStrategy #DirectMail #DigitalMarketing #BusinessGrowth #MarketingPodcast #GlintAdvertising #StayTuned #YourBrandInspired
The Union Pacific`s "Big Boy" steam engine rolled through Fort Worth last weekend, and it got us thinking—sometimes marketing needs the horsepower of a 1.2 million-pound locomotive. 💥
We don`t just build marketing strategies. We engineer them with precision, power, and a little extra steam for when your brand needs to charge ahead. 🚂
At Glint, we ensure that your brand doesn`t just get from Point A to Point B—it makes an impact.
Let`s power up your brand and leave a lasting impression. Ready to get on board? Click the link in our bio to book with us today!
📸: @craigglint
#MarketingPowerhouse #BrandImpact #FortWorthBusiness #CreativeMarketing #BoldBranding #MarketingThatMoves #DigitalStrategy #TrainOfThought #BigBoyTrain #BusinessGrowth #GlintAdvertising #YourBrandInspired
Want to get the most out of AI? The secret might be in how you talk to it! 🎯
Did you know that the way you prompt AI can influence its accuracy and bias? Recent studies show that impolite prompts can lead to errors, while overly polite ones don`t always guarantee better results.
The sweet spot? Moderation. 🌟
To all my fellow AI curators, being mindful of language in your AI interactions can optimize responses, giving you more accurate and less biased results.
Click the link in our bio to follow the conversation with experts on this topic.
#AI #BusinessTips #Marketing #AIFuture #AIInBusiness #DigitalMarketing #AIResearch #AICommunication #Entrepreneurship #TechTrends #GlintInsights #GlintStandard #YourBrandInspired
Who knew Craig had the main character energy? 💅
He’s spilling the Glint tea 🍵, and let’s just say... your agency could never. 🔥
Let us know which slang was your fave 👇
#GenZSlang #BossTalk #AgencyLife #WorkVibes #MarketingTea #MainCharacterEnergy #DigitalMarketing #LetThemCook #TeamworkMakesTheDreamWork #AgencyLife #GlintStandard #YourBrandInspired
As Hispanic Heritage Month comes to a close, we want to continue celebrating the incredible contributions and growing influence of the Hispanic community. Their cultural impact and buying power are undeniable, and we believe it`s essential for brands to connect with this community authentically.
Here are a few key tips to keep in mind:
1️⃣ Embrace cultural nuances
2️⃣ Prioritize language preferences
3️⃣ Build relationships with community influencers
4️⃣ Create inclusive, relevant content
Click the link in our bio to discover more ways to elevate your brand`s approach. 📲🔗
#HispanicHeritageMonth #MarketingWithPurpose #CulturalMarketing #Diversity #Inclusive #DigitalMarketingAgency #GlintAdvertising #YourBrandInspired
Indigenous Peoples` Day reminds us that storytelling is one of the most powerful tools for shaping culture and history.
For centuries, Indigenous communities have passed down knowledge through oral traditions, using stories to teach and preserve identity.
The transition from ancestral storytelling to today`s digital forms has been impressive, but the essence remains unchanged: stories unite us, educate us, and inspire transformation.
#IndigenousPeoplesDay #PowerOfStorytelling #HonoringTraditions #TheGlintStandard #GlintAdvertising #YourBrandInspired
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