Remind members about the benefits of the credit, build awareness, and create new members. The messaging couldn’t get lost, and the product offerings needed to be clear. Glint was also required to ensure the creative direction was consistent and stood out against previous campaigns and what competitors were doing.

Glint created the yearly theme and individualized each campaign with a unique animal. The visuals showed animals in fun portraits and utilized creative headlines to make them stand out. The openness of white space in the layouts made the work feel open, and the look helped each piece feel like the primary visual was the entire asset. Each promotion stood out on its own while maintaining a visually cohesive look across the campaign.

The campaign showed some of the most significant increases in social engagement, form fills for products, and increased members against previous campaigns. The messaging that highlighted the difference between a bank and credit union also helped with conversions.

“Our credit union has been using Glint extensively for many years. They’ve managed creative promotional campaigns utilizing social media, web, landing pages, marketing automation, email, movie screen media, and Pay-Per-Click strategies. The level of service that Craig, Todd and Ryan provide is the reason I keep partnering with them.“

— Ron Knight, VP of Marketing