Providing clear and helpful feedback to your marketing agency can make a big difference in how well they deliver what you need. When you’re working on a project together, it’s important to share your thoughts in a way that’s easy to understand and helps your agency do its best work. In this blog, we’ll go over some simple tips for giving feedback that gets results.
Be Clear and Specific
The best way to get what you want is to explain it clearly. Instead of saying, “I don’t like this,” try to point out exactly what you don’t like and why. For example, if the colors in a design don’t feel right, you could say, “The colors don’t match our brand’s style. Can we try using blue instead of red?” This kind of specific feedback helps your agency understand what needs to change without guessing. The more details you provide, the faster and more accurate the revisions will be, which saves you both time and money (Pace).
Give Feedback On Time
It’s important to give your feedback when it’s needed. Waiting too long can slow the project or create frustrating delays for you and the agency. Set a schedule for when you’ll review things and share your thoughts so everyone stays on track. When feedback is delivered on time, your agency can adjust without affecting the project’s timeline (Molina Visuals).
Be Positive and Helpful
Feedback works best when it’s constructive, which helps improve things. Instead of just pointing out what’s wrong, offer suggestions for improvement. For example, instead of saying, “This doesn’t work,” you could say, “I think we can make this part more interesting for younger people. How about adding more playful language or bold visuals?” Being positive and offering ideas shows that you’re invested in working together, which helps build a stronger partnership (Pace).
Keep the Big Picture in Mind
While focusing on small details is easy, remember to think about the project’s overall goal. Ask yourself if the work aligns with your larger marketing goals and brand identity. For example, even if a particular image or tagline isn’t perfect, does it fit within the larger campaign strategy? Keeping the bigger picture in mind helps guide your feedback in a way that supports long-term success (Pace).
Trust the Experts
Your agency brings much experience and knowledge to the table, so it’s a good idea to trust their expertise. While it’s important to share your thoughts, it’s also helpful to listen to their recommendations. They may suggest ideas different from what you had in mind, but those suggestions are often based on research and industry insights. Keep an open mind and consider their advice—you might be surprised at how well it works for your project (Molina Visuals).
Discover The “Glint” Effect
Giving great feedback is all about being clear, helpful, and keeping things on track. By being specific, timely, and constructive, you can ensure your agency delivers exactly what you want. Teamwork is a team effort, and open communication is key to success.
Want more tips on working with your agency or staying ahead in marketing trends? Check out Glint Advertising’s other blogs, where we share more advice on how culture impacts marketing and how you can get the most out of your campaigns!
