March celebrates women’s often-overlooked contributions to U.S. history, culture, and society. Every year the National Women’s History Alliance decides on a yearly theme.
The theme for this year is “Celebrating Women Who Tell Our Stories,” and it recognizes “women, past and present, who have been active in all forms of media and storytelling.”
Women are not only taking control of their narratives, but they’re also taking control of brand narratives.
How? By taking over the marketing industry! According to LinkedIn data, in North America, 60 percent of marketing roles are occupied by women. More women than men are successfully ascending the corporate ladder, accounting for 53 percent of director-level or higher positions and 59 percent of manager-level positions. Regarding specific roles, women gravitate toward social media and brand management roles.
Glint can attest to that!
Our very own vice president is the oh-so-brilliant marketing strategist Erayne Gee Hill. A few of her duties include Glint’s day-to-day operations and developing PR strategies for our clients. She is our client’s advocate and supporter.
Our VP isn’t the only lady leading strategy efforts at Glint. Lindsay Huffman oversees digital strategies for ad campaigns, reputation management, and SEO support. She ensures our client’s brand stands out in the digital space.
And last but certainly not least is our content wizard, Miriam Melendez. Not only does she maintain the Glint reputation through communications, content creation, and media relations, but she also reinforces our clients’ brands through their social media platforms.
Telling your story or telling the stories of others, always remember: