The never-ending mystery of Google algorithms makes SEO seem like a virtual hellscape. However, even seasoned SEO pros sometimes feel overwhelmed. We’re here to help ease your mind and to let you know that SEO does not have to be so complicated. Let’s chat about it.
What is SEO?
SEO stands for Search Engine Optimization and refers to the process of improving your brand’s overall online presence. This includes your website’s organic traffic, social media platforms, and ranking on search engines like Google, YouTube, Bing, etc. The better visibility and traffic your site have, the more likely you will gain prospects.
On-Page vs. Off-Page SEO
Since this is a beginner’s guide, we won’t get too deep into the details. However, the most important thing you should know is that there are two main forms of SEO: on-page and off-page. Simply put, the processes you perform for SEO can be put into these two main categories.
On-Page SEO
On-page SEO refers to whatever content is on your website, or rather, on each page. Everything you can do to improve your website itself, from content optimization to other technical aspects, is all a part of on-page optimization. On-page SEO factors include:
Content
Content is king. We know this. To help search engines interpret what’s on your website, your content needs to be well written with proper keywords, descriptions, and internal linking.
Keywords
Keyword optimization is a cornerstone of SEO. Think of your audience and the keywords they could be searching for, then optimize your website content for that. There are also many different research tools to help you find the right keywords for your website.
URL Structure and Titles
The titles of your web pages are important to Google’s ranking factor, so choose wisely. Additionally, an organized URL structure helps search engines crawl from page to page on the website easily and makes navigation easier for users. URLs should contain keywords that reflect the pages they’re directed to and are easy to understand. This complements your SEO and your website’s user experience.
Off-Page SEO
Off-page SEO refers to the page ranking factors that occur from your website. This includes links from other sites, social media channels, and other promotional methods giving your brand exposure.
Link Building
When other sites link to your website, it tremendously increases your SEO. These links grant domain authority from Google, which will boost your ranking. Some organic approaches to this are press releases, guest blogging, or being featured in industry publications.
PPC on Social and Google
SEO can be a part of a good ad campaign. If you’re promoting great content with PPC, it generates more traffic to your site, resulting in higher ranking factors. Additionally, organic posts on social media that get a lot of engagement will undoubtedly increase brand awareness and website traffic.
Why is SEO so important?
People conduct millions of searches every day, so SEO is naturally fundamental to digital marketing. SEO is the foundation of a holistic marketing strategy. When you understand what your target audience wants, you can implement that knowledge across all your digital platforms to improve visibility.
Not so sure you can handle it? Have no fear; Glint Advertising is here. It’s our job to know the ins and outs of the digital stratosphere so that you don’t have to. Contact us today for a more in-depth consultation on your brand.
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