When thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emotion and how to capitalize on those to drive consumer purchase.
We’d love to hear your thoughts as well. Shoot us an email at firstname.lastname@example.org to join the conversation.
The Glint Standard - Advertising Podcast and Vidcast Series.
See all episodes at: The Glint Standard Vidcast
Hear all episodes at: The Glint Standard Podcast