Your website is your company’s best opportunity to make a lasting impact on your customers, and a good-looking website is the key to creating a solid first impression. All the marketing in the world won’t do your business any favors if your company’s website looks like it belongs in the 90s (unless that’s your brand’s style, of course). To experience the full benefits of a website, it must provide a solid and professional-looking foundation for your entire business as the first thing customers see when they Google you.
A website isn’t just a gateway to your business—it’s a product in and of itself. And like any product on the market, it needs to provide something of value to your customers. A visually appealing design doesn’t just look pretty; it increases site conversion, boosts your customer’s trust in you, and makes your business look more professional.
SEO
A strong SEO strategy can help any business. As a result, this is one of the first places you want to start when it comes to a website’s benefits. Organic search engine results that appear high in the rankings are a form of free advertising. Google is the most popular search engine globally, and you want your website to appear at the top of its search results. The more traffic you get from search engines, the more revenue you can expect to make.
To rank highly on Google, it’s crucial to have a website that helps your readers and one that search engines like. One important factor is that you include keywords in your content. If Google’s algorithms identify your content as relevant to a keyword they are trying to target, your site will gain more exposure through that keyword, resulting in more traffic.
Credibility
Today’s customers are harder to reach and retain than ever before, making it more challenging to stand out in a sea of companies. However, investing in a sleek website can help your business stand out and establish your reputation in your field by building trust with your customers. For example, when someone looks for a particular product or service, they will often go to a search engine and then search for topics related to the product. And if you are an expert in that field, you will likely be at the top of the list.
A website can convey credibility to your customers, and that can make all the difference as they decide whether to buy from you or someone else. A well-designed, well-coded, and well-maintained website can help you appear trustworthy. It should load quickly and be easy to navigate. Modern consumers generally trust big brands, and a well-designed website can help make your brand seem more established and professional.
Leads
The benefits of a website go beyond showcasing your products or services—they are a gateway for new customers. There are plenty of small business owners who think that a site is just something that costs money and takes time instead of something that can do your marketing for you. Around 4.66 billion people are using the internet. In other words, your website has the power to reach 60% of the world’s total population.
A well-designed website should make it as easy as possible for potential customers to find out more information about your business and directly contact you. Research shows that 87% of shoppers will visit a digital channel before purchasing a product, so it’s not surprising that 64% of small businesses use a website to generate new business.
Some advertising companies focus exclusively on Google Adwords and other pay-per-click (PPC) advertising platforms, which are great for generating revenue when you start out but not so great for growing a business. Many businesses jump right into PPC without ever building an organic search-friendly website that’s designed to convert leads into sales. This is a huge mistake, as PPC is expensive, and you don’t always get a quality return on your investment. On the other hand, a well-designed website can generate leads for free.
In summary, an effective website is the first step towards a successful business, whether you are an individual looking to make a few extra dollars or a large corporation looking to sell your products on a global scale. If done correctly, a website’s benefits include drawing in customers, distinguishing your brand from competitors, and increasing marketing potential.
With the right information, you can create a website that gives your business the boost it needs to succeed. Your website is essentially your virtual front door and allows your brand the luxury of 24/7 exposure to the world—make it count. Contact Glint Advertising for your website design and development needs and start reaping all the website benefits.
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