Getting the right leads that have the right attributes provides the greatest opportunity for conversion. Glint can help determine your ideal customer, break them down by persona, and develop strategies that target them with messaging tailored to make them buy. Identifying the ideal customer can also help you “find” more of them through list acquisition. You’ll then be able to develop drip campaigns to keep momentum within your sales cycle and sell consistently. Being able to identify sales cycles allows you to be proactive with considerations for promotions, ramping up manufacturing, and determining the amount of employee support needed to fulfill orders and projects.

This is a must if you want to know how your campaigns are converting. Utilizing our proprietary “glintegration” automation platform, domain strategies, landing pages, funnels, and call tracking allows us to better understand the customer journey. The data received can then be analyzed to better recognize roadblocks within the journey and validate the messaging is on point. In addition to obtaining the data showing customer interactions, we can also evaluate the sales process when a lead comes in. Evaluating sales calls, followup time, and the cycle of the sale will tell you if the leads are qualified or if the sales process and team need to be adjusted.

Glint’s reporting evaluates the drops, increases, successes, and stagnation from your digital channels. The reporting is sent monthly and reviewed weekly to help keep Glint on track, and affirm we don’t just let campaigns run blindly. We want to meet with you every month to make sure we understand if goals change, new initiatives are coming on board, and to confirm opportunites are being realized.

Utilizing our proprietary “brandskeyp” platform, Glint can determine if your partners, customers, employees, and leadership team are all thinking the same way about the business. It’s imperative that anyone helping your business clearly understands your sales goals, let alone everything you sell. They should also understand your culture, values, and expectations as a business. Only when mission statements, brand personalities, values, and expectations are established and clear, can you have confidence that your brand image is appropriate, needs to be altered, or completely changed. Providing your team with standards around the usage of logo marks, messaging, visuals, and expectations through a branding guide will also minimize mistakes when others represent the business.

Spending the time to focus and understand how valuable branding is to your business will make every marketing dollar go further and increases the conversion of all inbound sales opportunities. It will also transform customers into brand champions that not only buy but encourage others to do the same.

Marketing campaigns utilize a variety of media platforms, such as television, radio, print, outdoor, display, and a multitude of other traditional and digital mediums. Marketing campaigns have specific goals in mind, such as; increasing brand awareness, introducing new products, increasing sales, or reducing the impact of unfavorable recognition. Defining a campaign’s goal usually dictates how much marketing is needed and what media are most appropriate for reaching the targeted audience.

Ad campaigns are a series of messages and visuals that share a single idea. Those ads are then pushed out over a multitude of media channels, over a specific time period, targeted toward a pre-defined audience. The campaign theme is the primary focus of the campaign, with individual ads reinforcing the theme while utilizing targeted messaging. Advertising campaigns are developed to accomplish a specific set of objectives and should consider integration strategies, media, positioning, communication, and touchpoints to be effective.

A drip campaign is a lead nurturing program that allows you to pre-develop marketing and messaging that increases familiarity with your brand. Marketing information is sent to prospects repeatedly over extended periods to get them moving through a sales funnel. The drip campaign nurtures a prospect if they are not ready to buy, so when they are prepared to buy, your brand is top of mind.

Drip campaigns can be created through our proprietary “glintegration” marketing automation platform, where content can be pre-written, scheduled, and sent. When a prospect takes enough action, sales teams are automatically notified so they can convert the lead. Emails and social media platforms tend to be beneficial channels for sending messaging through drip campaigns.

If you have a great product, you need to wrap it into an equally great presentation. On a shelf or online, a customer views your product before they buy your product. Your packaging should stand out and reflect a specific feeling such as quality, affordability, exclusivity, or a myriad of other emotions. You’re not just trying to convince a consumer to buy; you’re also trying to be the top choice against competitors. In many instances, this may be the last chance you have to get the sale. The experience a buyer has opening the package and working through what’s inside leaves a memorable impression after the sale. After the sale can be just as important as before the sale, thus, consider the entire experience, and you’ll make a brand impression that will lead to sales in the future.

This is a term used to identify the creation of materials for distribution that will help your business be recognized as experienced, reputable, or a go-to resource. Content Generation can apply to any type of material, such as emails, videos, photos, graphics, copy, etc. And, those materials typically result in vlogs, blogs, white sheets, or informational graphics, among others.

Content can also be developed as an SEO (Search Engine Optimization) play to increase credibility and ranking within search engines. In turn, this can help drive down expense with other marketing initiatives such as Pay-Per-Click (PPC) and digital remarketing.

This marketing approach provides direct and intentional communication with a targeted prospect whom you typically don’t have a relationship with. Thus, direct marketing is often seen as intrusive and has resulted in regulations and laws such as the CAN-SPAM Act requiring marketers to provide an opt-out process. It’s important to use a partner like Glint who understands these laws and can advise on what you can, should, and want to say.

Also, it’s essential to use the right messaging and know about the characteristics of the customers you’re trying to reach. Only then can you craft the visuals and copy that makes the viewer feel you understand their needs and desires. Personalizing your direct marketing with prospects names in text and visuals often makes direct mail campaigns more engaging. Direct marketing often utilizes reply cards, call tracking numbers, envelopes, vanity URL’s, texts, emails, and landing pages.

A Guerilla Marketing approach can be reasonably inexpensive, but what you save in cost is often utilized in time. This strategy typically uses unconventional connections to promote services and products. The goal is to establish direct contact with a customer by creating an interaction that is unexpected and welcoming. By utilizing this approach, you create an interaction that is not typical, thus becoming memorable. The most significant difference with Guerilla Marketing is you tend to take a customer by surprise and evoke emotion that they don’t see coming. The brand is remembered longer than typical advertisements, and you also receive recognition via word-of-mouth when the consumers tell their friends about the experience.

A mass media advertising approach that targets consumers while they are outside of their homes. The main media outlets for this type of advertising are highways, roads, streets, billboards, and transit, among others. Typically you see them in public places where consumers are waiting around retail locations, transportation areas with bus stops and airports, roads with billboards, and anything that moves like buses, cars, trains, subways, and taxis.

Mobile app development is an ever-growing tool that provides a customized experience for users that are familiar with the apps offer. It’s critical that the app delivers a smooth user experience and includes reliability across multiple devices. Easy to say, hard to do, application development requires technical ability, consumer understanding, and creativity. We partner with experienced application developers that understand we are not only trying to develop a reliable app but a great consumer experience as well. Couple this with our branding integration experience, and you won’t find a better partner to work with than Glint Advertising.

When you get us, you also get our network. We have reliable partners to lean on for specialized needs. We will negotiate expenses and manage our partners to support the creative directions Glint provides.

You need to do more than just stand out with a great visual tradeshow booth. It is essential to stand out visually; however, you also need to engage in unique ways to capitalize on every possible opportunity. Creating a stunning display is a given with Glint, our biggest benefit is the strategy we put in place to engage attendees. We can help you decrease the contacts looking for swag and increase the beneficial contacts that actually want and need your products and services. Most importantly, we can help integrate those contacts into a marketing automation system so followups aren’t forgotten, and the attendees not ready to buy can be put into a drip campaign for nurturing into a future sale.

Glint provides its clients with a full range of powerful video and television production services. If you need to produce a sales or educational video for your next meeting or seminar, a video news release, training, commercial, or product launch video, Glint is the solution you need.

We can develop a clearly defined message for engaging your audience, produce, script, direct, shoot, and edit the final products and integrate them into a launch campaign with unprecedented tracking for ROI evaluation. List development and segmentation can also be gathered for remarketing. From single to multi-camera production, our creative team can deliver your message on budget and on time.

Talking over digital platforms in a way that engages an audience is what social media is all about. Setting the right expectations is the key to understanding the ways social media platforms can benefit your brand. Primarily used to build brand awareness, social can also increase sales and integrate traffic into your other digital mediums. Driving from social to web, blogs, vlogs, and from those back to your social platforms is a great recipe for success. The platforms have great targeting capabilities with ads, allow you to analyze results, and push the personality of your brand.

To be successful in this area, you must be consistent. Thus, when you start, be committed and ready to stay through the life of your business. Step one is to establish your voice: Is it a company voice that is managed by multiple people, or is it the people in the company that have the voice? This can be a very difficult question to answer that Glint would enjoy helping you figure out. Step two, who’s managing the day-to-day interactions internally? Even if you have a branding partner helping with your social media, you must assign an internal person or team for answering followers’ questions accurately and in a way that ensures the brand voice stays on point.

Creating a great website sounds easy. Hire any programmer with basic knowledge, buy a template, and you’re up and running. This will get you started; however, it won’t bring success. Before you save a few dollars, ask yourself why you need a website and what you want it to accomplish. Almost every business goes through the web development process multiple times, spending money each time, and ultimately they still don’t have the online presence they need. A website is an integration tool that should work with your sales and marketing systems, not just provide information. It is meant to drive opportunities, capture leads, and engage with content to help establish your business as the best choice within your industry. Build it right the first time, and you’ll have a marketing tool that can grow and adapt as the company pivots and capitalizes on opportunities now and in the future.

Developers are fantastic at what they do; however, you often don’t find they know how to truly integrate the brand into the functional design process. Partnering with Glint ensures the brand is not forgotten, and the values and personality of the business shine through. We also help determine the best website platform for the business instead of only recommending what we can provide internally.

Often confused with branding design, collateral design is utilized for promotional materials and marketing campaigns. Keeping the brand in mind, the design is driven by elements that the targeted consumer likes to see or by elements that define the problem the brand is trying to solve. Although the term is defined as outdated by some, Glint understands the importance of identifying the design strategy before work is commenced. This helps mitigate revisions, miscommunication, and gets your offering to market more quickly.

This means a lot of different things to a lot of different companies. It’s important to establish what this means to you as a business and the agency before going too far. Knowing what questions to ask is as relevant as defining what results you should expect. It’s easy to talk intelligently about SEO and PPC platforms and create a scenario that sounds appealing and beneficial. As with everything Glint does, the power is in the details. Are the systems set up and automated, or are they manually managed? Who owns the data and systems? Do you have to work on the agency’s systems, or will they work on yours? These questions, along with others, are notable conversation points that are often overlooked in the beginning.

Glint can help you establish your online and offline SEO strategy that will drive down conversion costs. To get the most benefit from SEO, not only is a long-term commitment needed for success but once started, you should continue with it for the life of the business. A start-stop approach with this strategy can become tremendously expensive, with minimal ROI.

PPC strategies are a great way to infuse a campaign into the minds of consumers. Through search and social, your only paying for clicks or impressions. If used correctly, PPC tactics can be used to A/B test audiences, provide list development, identify sales cycles, and provide retargeting opportunities from list segmentation. At Glint, PPC is not just about getting clicks.

SEO services are not verified or endorsed by Google.

The placement of advertising in print and online should be focused on a geographic area or targeted readership/viewership. Also, the media plan should coordinate in a way that allows placements to work individually while also integrating into other marketing channels. Glint provides media negotiations for our clients to leverage the overall buying power of all Glint’s clients versus the purchasing ability of each client individually. This approach has allowed us to secure lower rates, provide free PR opportunities, first opportunities for last-minute ad allowances, and streamlined analysis for verifying tear sheets, hit reports, and billing.

When your marketing requires the need to reach a lot of people at one time, Radio Advertising can be a great solution. Radio segments its audience by age and gender with content variety as a final variable. It’s important to have your ideal audience defined and ask for media kits so you can align your demographics. You or your agency needs to do this work and not rely on the stations to do it for you. This ensures a station doesn’t slightly realign their lower end inventory to match your audience.

A key metric for success on the radio is frequency. With listeners using radio as background noise, unless they’re jamming out on their way to work, they’ll need to hear you often to connect. When it comes to scheduling and commitment, at a minimum, you need to think in terms of weekly saturation of 20-30 spots over 2-3 months. It’s also important to stick with your primary stations without jumping from station to station, listeners need time to hear and remember who you are.