NewScope was looking for a partner that could not only help them define the best way to portray themselves within their industry but also connect with their grassroots, creative and edgy approach to business. You won’t find many suits and ties within this hardworking group, but you will find the most talented and experienced event marketing team in the nation. Glint made an immediate connection through our alignments with NewScope in business approach and attitude. Not to mention our experience in developing brands while integrating them seamlessly across multiple marketing platforms.

Glint put NewScope through our proprietary Brandskeyp to confirm and, if needed, define who they were in the eyes of their clients, vendors, and employees. Through research and much Q&A, the brand needed a visual adjustment along with fresh content to better relay who NewScope was and how great they were at experiential and event marketing. The new look and feel integrated across print and digital marketing assets starting with an information brochure and new website. The brand now exhibits a gritty, hard working feel while connecting through technology with new responsive assets and event apps. Integral to the success of the brand, the adjustments were able to better illustrate the wide variety of events, products, services, fabrications, and experience that NewScope provides that their competitors don’t.