Ad Campaign
Wanting to take steps toward gaining increased market share within the congested firearms industry, DSG tasked Glint with creating advertising that brought out the unique attributes of their brand. Also, to help them stand-out against competitors.
Glint produced impactful print advertising that utilized employees, retired veterans and public service officers to help showcase the products and inventory that DSG sells. In addition to helping protect and arm consumers with their products, the direction helped connect the support and commitment they provide toward those who safeguard the citizens of America.
Developing and managing the national media buy put the ads and banners in some of the more prominent and respected publications and websites within their market.
Tactics
BrandScape / Photoshoot / Retouching / Ads / Animated Banners / Media Buy
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