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Business Development – The Glint Standard Podcast

Glint Advertising - May 23, 2024 - 0 comments

Craig and Shane sit down to discuss business development challenges and best practices for success.

Stats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring the importance of targeted engagement.

Stats to Validate Inbound and Outbound Strategies: HubSpot’s State of Inbound report shows that inbound marketing strategies generate 54% more leads than traditional outbound tactics. Moreover, 84% of B2B decision-makers start their buying process with a referral, highlighting the power of networking (LinkedIn).

Stats to Validate Nurturing the Opportunities: Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Forrester). Furthermore, nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads (DemandGen Report).

Stats to Validate Preparing Proposals: Customized and client-specific Proposals are 32% more likely to win. Furthermore, 75% of buyers choose vendors that provide content that makes it easier to navigate through each stage of the buying process (Proposify).

Stats to Validate Follow-up and Closing the Sale: It takes an average of 8 follow-up attempts to reach a prospect today, yet 44% of salespeople give up after one follow-up (Marketing Donut). Furthermore, the right follow-up strategy can lead to closing rates as high as 95% for certain industries (Invesp).

Stats to Validate Celebrating Successes: Organizations with a strong sales culture that includes celebrating wins have 16% higher win rates compared to those that don’t. Moreover, employee recognition is linked to a 14% improvement in productivity and performance (Gallup).

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The Glint Standard - Advertising Podcast and Vidcast Series.

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