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The Seven Year Cycle


Glint Adv - October 29, 2020 - 0 comments

Every industry has trends of their own, whether in retail, finance, marketing, etc. As a business, it’s important to know how these trends and cycles affect you and can leave a devastating impact if you don’t pay attention. In the advertising industry, a trend we often see is the seven-year cycle, where clients switch between hiring internally or externally to handle their marketing efforts. In this episode, we break down what the seven-year cycle looks like for us and why exactly it exists in the first place. There will always be an argument on whether hiring internal or external is more beneficial. Although, it’s safe to assume which side we lean towards.

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