Do you want to increase awareness of your business and drive traffic to your website? Have you thought about using Pinterest to market your brand online?
Pinterest is a powerful tool for connecting customers with new products and businesses. With more than 70 million users, Pinterest has grown into a wildly popular platform for curating content and promoting new products to consumers. In fact, according to an article by Wishpond, 69 percent of people who use Pinterest intend on making a purchase.
Pinterest has an advantage over other social networks because it connects people who share common interests. If you want to get your business on the radar of your target customers, here are five Pinterest marketing tips you can’t ignore:
1. Create consistent branding throughout your boards.
When Pinterest users discover your account, you want them to recognize your brand. This can be accomplished by creating clean and branded boards that reflect your business and products.
Categorize every Pinterest board according to your brand messaging. You should also include engaging cover photos that reflect the theme for each board. By making sure each board relates to the overall branding of your business, this will help you create a more appealing Pinterest account for customers to follow.
2. Add a “Pin-It” button.
Pinterest offers a number of different widgets for your website. One of the most important Pinterest widgets to use is the “Pin-It” button widget. This tool pulls images from your website and makes it easier for website visitors to pin your content to their Pinterest boards.
3. Pay attention to seasonal trends.
If you haven’t noticed, there’s definitely a seasonal trend for pinning. For example, as holidays such as Thanksgiving and Christmas approach, there’s an increase in more holiday-themed pins.
When creating your Pinterest strategy, think about the type of content your target customers will share throughout the year. Pay attention to their interests and hobbies, and how they align with your products. This will help you become more effective at sharing content on Pinterest that your audience will want to pin to their boards.
4. Follow a schedule for pinning.
When it comes to sharing content at the optimal times on Pinterest, it’s important to pin consistently and not overwhelm your followers with content. It’s also important to think about when your customers will be most active on Pinterest.
As a general rule, the best time of the week to share content on Pinterest is Saturday mornings, according to Hubspot. If you’re in the fashion or retail industry, Fridays around 3 p.m. are also an optimal time for sharing Pinterest content. Hubspot also suggests businesses should avoid sharing content during work hours.
5. Join popular Pinterest boards.
Group boards on Pinterest work like normal Pinterest boards, however, other users can be invited to contribute to the board. This is a great way to gain exposure for your business on Pinterest because it connects you with more customers and brands within your industry.
Use Pinterest group boards to boost your followers and increase repins. These boards will help your content get noticed by more people and create a community of followers who will keep pinning your content. You can also use Pinterest group boards to collaborate with other brands, promote new products, and build a strong network on Pinterest.
Pinterest can be a powerful social media marketing tool for your business if used properly. Incorporating Pinterest into an in-depth social media strategy can have benefit your brand’s social presence substantially. By incorporating these tips into your current social media strategy, you’ll be able to reach more customers and increase traffic to your website. If you’re looking to take your social presence to the next level, Glint can help. Glint has partnered with clients to create compelling, integrated marketing strategies unique to each organization’s goals and ideals. Give us a call today to find out how we can help you reach your goals at (817) 616-0320, or e-mail us at agency@glintadv.com.
