In the latest episode of Glint Advertising’s podcast, host Jonathan moderates an insightful conversation between Glint founder Craig and his son Jake. Titled “Family Ties & Brand Vibes,” the episode takes a closer look at what it’s like to work in a family-driven environment and how those dynamics can both strengthen and challenge a brand’s foundation.
The Father-Son Dynamic
Craig and Jake examine how their unique father-son relationship influences day-to-day operations, long-term planning, and the agency’s overall culture. From navigating generational differences to learning how to communicate openly within a professional setting, both reflect on how their bond has impacted their professional collaboration.
Brand Culture Shaped by Personal Values
The discussion also explores how Glint’s brand reflects the values Craig and Jake bring to the table: collaboration, trust, and adaptability. Jonathan guides the conversation into how internal culture becomes part of external messaging, offering listeners a rare behind-the-scenes look into what shapes Glint’s identity as both a workplace and a creative partner.
Listen to the Full Episode
Whether you’re navigating your own family business or just curious about how relationships shape agency culture, this episode delivers honest insights with a dash of humor and heart. Listen to “Family Ties & Brand Vibes” now and explore more episodes on how culture drives marketing at Glint.
