In the latest episode of Glint Advertising’s podcast, team members Erayne and Jonathan sit down with Steven Hosea, founder of Amplify FW, to explore the concept of “Purpose Driven Marketing.” Together, they break down how businesses that lead with their mission stand out in a crowded marketplace and attract audiences who align with their values.
Leading with Mission, Not Just Messaging
Throughout the episode, the discussion emphasizes that a well-defined purpose goes beyond a catchy tagline or clever campaign. It’s about embedding authenticity into every communication touchpoint. Steven shares insight into how aligning your marketing with your company’s core mission builds stronger trust, brand loyalty, and a more meaningful customer base.
Finding Your Audience by Being True to Yourself
Erayne and Jonathan also highlight how purpose-driven marketing doesn’t just connect with any audience—it resonates with the right one. When a business markets from a place of clarity and conviction, it naturally attracts like-minded customers, employees, and partners. This alignment often results in deeper engagement and more impactful business growth.
Listen to the Full Conversation
Whether you’re a marketing professional, business owner, or brand strategist, this episode offers valuable perspectives on how purpose can be your most powerful marketing tool. Don’t miss this insightful conversation on authenticity, mission, and purpose-driven marketing as expectations of modern audiences continue to evolve.
Listen to the full episode here and explore how purpose can elevate your marketing strategy.
