These past two years have proved the marketing world moves at lightning speed. Now more than ever, we’ve had to embrace the digital transformation brought on by the pandemic and constantly adapt to virtual and hybrid business landscapes. As a marketer at any experience level, you need to keep up with these changes to maintain a sense of relevance in this industry.
To keep your business in the loop, here are our predictions of the marketing trends to watch as we roll into the next year.
Consumers will lean into more Virtual Reality and Augmented Reality.
According to research, 42% of marketers plan to increase their VR and AR investments in 2022. As a quick refresher, Virtual Reality (VR) uses computer-generated technology to create a simulated environment. Augmented Reality (AR) is where designers enhance parts of a user’s physical world with computer technology.
For marketers, this can be used to supplement and improve customer experiences online and at events. With the digital landscape moving at such a fast pace, don’t be surprised if your favorite brand comes out with an experience like this if they haven’t done so already.
Blogging isn’t going anywhere.
Haven’t you heard? Content is king, and blogging is a tried-and-true tactic providing a key benefit to your company website: search discoverability. Not only does it help your SEO, but it also provides consumer engagement and potential conversions.
Blogging has been a commonly used strategy since the beginning of the digital age, but that shouldn’t be a sign that it’s past its time. Blogging continues to be used for so long because it simply works.
Video will remain the top content marketing format.
In 2021, video marketing was the most effective marketing format and will continue to be this year. Now that video has become affordable with advancements in technology, it has become less intimidating for companies to incorporate into their marketing strategies. All you need is a smartphone and affordable editing software!
TikTok will gain brand interest.
Sticking to the theme of video content, TikTok has become a powerhouse for global users for the past three years. While YouTube remains the top video platform, more and more brands are interested in increasing their TikTok investment.
TikTok has positioned itself as an app with a diverse user range and has most recently launched new advertising and marketing features for companies. Brands will continue to tap into the broad reach of this app in 2022.
Keep up the good work!
As long as you stay up to speed on marketing trends and remain open to change, your business won’t fall behind. Although these efforts might be the trends of the new year, continue to market your business based on your target audience. If you want to put these strategies in place but don’t know how, contact Glint today. We keep our thumb on all marketing trends so you can focus on other areas of your business.