Think Before You Sleep

Branding & Digital

About Think Before You Sleep
Think Before You Sleep (TBYS) is an educational non-profit focused on building awareness around the risks associated with alcohol and drugs, and how they can lead to unprotected sex – resulting in STD’s, including HIV. TBYS exists not to be a dampener on people’s fun, but rather raise awareness and educate young people on the importance of having fun, safely. They want you to live a longer, healthier life and have a lot of fun while doing it.

The Challenge
Glint was tasked with strategically establishing a brand name and identity for consumers to grasp and then provide informative content for those in need. Starting from a dream and vision, and having the challenge of creating the name and look and feel of the brand, bringing awareness and growth via social media only was an incredible challenge. The campaign outreach also had a defined focus within a four county region around Fort Worth and had to target 18-23-year-olds and minorities within that area.

The Solutions
Heavily focusing on digital and social advertising methods, the Think Before You Sleep campaign was launched with the creation of a website, establishing a presence on three popular social media outlets, Facebook, Twitter, and YouTube, with the intent of engaging and informing individuals about HIV and the associated risks around the virus. In addition, video spots and blogs were created in the first two months, as were several outdoor assets such as billboards, to raise awareness about the brand. This approach encouraged individuals to visit the website and social sites to learn more about the cause. Since 2012, the results of this partnership have shown continued growth year after year.

We are extremely proud to have established a fan base within two-weeks of launch and, to-date, touting over 9,400 followers and counting. New web content and ad spend increases positively affect awareness gains averaging 80% each time. Also, website visits also average an increase of 70% during these times. Glint is extremely proud of this client and the growth that continues to be achieved while focusing primarily on one digital tactic – social media.

Tactics
BrandScape / Consulting / Naming / Social Media / Video Spots / Billboards / Advertising Campaign / Copywriting / Graphics / Bus Benches / Banners / Media