Southwest Surgical


Southwest Surgical Hospital tasked us with establishing a recognizable image for the hospital, as well as increasing awareness of its ER. The campaign included handouts, direct mail, social media engagement, including Facebook and Twitter, a Wii give-a-way, print ads, and demographic research. The geographic reach for this campaign was a 20-mile radius around the hospital located in Hurst, Texas. The campaign initiated the branding process for the ER area of the hospital, generated direct contacts from the local community, and provided unprompted preference for Southwest Surgical Hospital over their competition.