• 713% increase in Facebook fans; more than 6,000 new Facebook fans
• More than 1 million page impressions
• 14,000 stories created (includes liking the account, commenting, posting to the wall, page mention)
• 13,000 users engaging with brand on Facebook
• 19% open rate (above industry average)
• 10% click-through rate (above industry average)
• More than 1 million impressions on Google
• 5,800 clicks to the website
• 335 calls
About Masters’ Buy Or Lease
Masters Buy or Lease is a DFW-based retailer who offers brand-name furniture, appliances, electronics, and computers through flexible, price-competitive, lease-to-own plans that are made to fit any budget. Their mission is to help customers get the items they want and need, while offering fair prices and top-notch customer service.
Masters Buy Or Lease was in need of a fresh and consistent look that would help them stand out against competitors in the area. Current marketing materials were inconsistent and didn’t accurately reflect the brand’s habit of going above and beyond for their customers. Masters’ practices of helping their customers go beyond their business practices, and extend into their local communities. Strengthened messaging and a unified look were needed in order to convey the importance Masters places on putting their customers first.
With the aim of increasing awareness in the local community and overall business, an integrated marketing campaign was created which included a complete rebrand, featuring a name change, an enhanced look, a new logo, creation of monthly direct mail pieces, a responsive website design, monthly e-mail blasts, creation and management of a social media presence, and implementation of an SEM strategy. These pieces worked together, driving individuals from one marketing piece to another in order to strengthen brand perception, increase brand awareness, and reinforce brand ideals. The campaign targeted individuals in the Dallas-Ft. Worth metroplex, who lived within close proximity to one of the ten Masters’ locations.
*Since campaign start on August 21st 2014