KMG wanted to stand out in the mail and attain an early commitment for their holiday party. They were looking for an engagement piece that would entice recipients to interact with their invitation, get excited about their event, and RSVP their intention for attendance. Glint determined a dimensional piece with multiple layers and sound would be the best approach for aligning with a roaring 20’s theme. Conceptualized from and old radio tuner the invitation asked recipients to “Tune In.”
As invitees opened the mailer, multiple layers of rigid translucent material were shown stacked, revealing a top message while enticing the recipient to continue digging deeper. For instant gratification, at the bottom of the invite were headphones wrapped in the shape of a Christmas tree to align with the “Tune In” messaging. The invite also provided a URL landing page that allowed the invitees to respond with their attendance, their number of guests and favorite holiday song. Also, the landing page provided a countdown timer to the event and played a roaring twenties song to bring more life to the experience.