About Hillwood Properties & AllianceTexas
Hillwood Properties is ranked as one of the top industrial, commercial, and residential real estate developers in the United States. Hillwood’s founding project, AllianceTexas, is a 17,000 acre, master-planned community featuring the first industrial airport in the world. One of the fastest-growing areas in Texas, AllianceTexas is home to more than 500,000 individuals and 370 companies.
Approaching AllianceTexas’ 25th anniversary, Hillwood Properties was looking to reinvigorate their brand to celebrate the important milestone.
Glint Advertising was retained to freshen the brand with a new look and feel across print and digital marketing assets. This new look included several traditional marketing materials, including the design of a special-edition 25th anniversary logo, a brand standards guide, a video spot, and creation of several new collateral pieces.
Collateral to market the brand was designed with a new modern flare to appeal to stakeholders, and digital assets and video were developed for both internal as well as external strategic marketing purposes. Print advertising was initiated on a local and regional basis to garner attention and engage an expanded audience. A brand standards guide was created to ensure consistency and brand integrity across platforms.