Athletics and Baseball Brands.
One of the challenges with our client, Eastfield College, was to develop new logo identifiers for the baseball team and athletics department. Through a brainstorming session with the client and utilization of past research, we determined that a mark that was aggressive, while maintaining a softer appeal to better connect with a broad audience of young children to senior adults, was needed. Through our initial branding exercises, we discovered that the Eastfield Harvesters had a natural connection to bees within the community and would lead to many utilization opportunities going forward.
Multiple sketches and ideas were developed, and the logos presented below were the standouts from the concepts. With Eastfield agreeing the creative nailed the vision and challenge, the new brands became a reality.
Branding / Illustration / Sketching / Logo / Color System